# Rapper-Designed Streetwear Capsules Travis Scott Reveals the 'Reverse Mocha' Collection and Shoe By Kanesa D | Published 2022-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/travis-scott References: [hypebeast](https://hypebeast.com/2022/7/travis-scott-air-jordan-1-low-og-reverse-mocha-cactus-jack-collection-release-info) & [shop.travisscott](https://shop.travisscott.com/) Travis Scott and Jordan Brand have reunited once again after rumors surfaced that a new Air Jordan 1 Low OG ‘Reverse Mocha’ was hitting the shelves. Now, the rapper has unveiled a new collection that revolves around the iconic sneaker and accompanies its release. The Travis Scott x Air Jordan 1 Low OG collection matches the color scheme of the low-cut shoe perfectly, opting for a [sandy beige and chocolate brown palette](https://www.trendhunter.com/trends/suede-mocha) that incorporates shades of yellow, pink, and red. The range comprises a selection of [zip-up hoodies, crewnecks, T-shirts, sweatpants, shorts](https://www.trendhunter.com/trends/one-block-down-2), accessories, and other offerings. Standout pieces include the ‘New Sight Zip-Up Hoodie,’ the ‘Reverse Dog Zip-Up Hoodie, ‘D.L.T.L.F.R.T [Crewneck](https://www.trendhunter.com/trends/cbc-on-air-crewneck),’ and more. The Travis Scott x Air Jordan 1 Low OG ‘Reverse Mocha’ collection is available for a limited time on Travis Scott’s website. Image Credit: Travis Scott Shop ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity-designed Streetwear:** There is an opportunity for fashion brands to collaborate and release limited edition streetwear capsules designed by popular celebrities to boost demand. - **Iconic Sneaker Collections:** Releasing fashion collections that revolve around iconic sneakers or shoes can help generate buzz and increase sales for both the shoes and the accompanying clothing items. - **Limited Time Offerings:** Creating limited-time offerings for exclusive streetwear collections can create a sense of urgency and exclusivity, increasing demand and driving sales. ### Industries Being Reshaped - **Fashion:** Fashion brands and designers can collaborate with celebrities to release limited edition streetwear collections and generate buzz. - **Footwear:** Creating fashion collections that revolve around iconic shoes or sneakers can increase the appeal of the footwear and encourage more purchases. - **E-commerce:** Limited-time offerings for exclusive streetwear collections can drive traffic and boost sales for online retailers. ## Related on Trend Hunter - [Rapper-Made Women's Sneakers](https://www.trendhunter.com/trends/low-og-canary.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Revitalized Dad Shoe Releases](https://www.trendhunter.com/trends/jordan-trunner-os.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md) - [Coffee-Themed Tonal High-Top Sneakers](https://www.trendhunter.com/trends/latte-colorway.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md)