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# Rapper-Designed Autumnal Sneakers
The Highly Anticipated Travis Scott X Nike Air Max 1 Has Arrived

By Niko Pajkovic | Published 2021-11-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/travis-scott-x-nike-air-max-1
References: [modern-notoriety](https://www.modern-notoriety.com/travis-scott-nike-air-max-1-baroque-brown-saturn-gold-do9392-release-date/) & [nike](http://nike.com)

First teased in March 2021, the Travis Scott x Air Max 1 collab has finally arrived in three autumn-ready colorways: Baroque Brown, Saturn Gold, and Wheat.

Inspired by the [Nike](https://www.trendhunter.com/trends/velvet-brown) ACG Pocket Knife, the new sneakers have a distinctly tactile feel. Most notably, they are equipped with a drawstring lacing system, custom nubuck, and mesh overlays. However, they delicately blend these hiking-inspired elements with the retro, streetwear appeal of the classic Air Max 1 model, making for a truly one-of-a-kind silhouette.

So far, the Baroque Brown and Saturn Gold colorways are set for a regular release on December 16th, where they will be made available on the [SNKRS](https://www.trendhunter.com/trends/vivid-purple-colorway) website. That being said, there will be an exclusive release during this year's Astroworld Festival, with a limited quantity of pairs being sold at Space Village in Houston, Texas.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 92% | Activity: 91% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Retro-inspired Sneakers:** Opportunity to create unique collaborations between classic and contemporary shoe designs to attract nostalgia-seeking consumers.
- **Customized Lacing Systems:** Innovation opportunity to integrate adjustable, drawstring-style lacing systems to improve shoe fit and comfort.
- **Limited Edition Drops:** Opportunity to drive demand and hype through exclusive, limited edition sneaker drops that incentivize consumers to act fast.

### Sectors Adopting This

- **Fashion and Apparel:** Opportunity for fashion brands and apparel retailers to integrate retro and contemporary designs in their products like sneaker lines.
- **Sporting Goods and Fitness:** Opportunity to improve shoe fit and comfort in sports and fitness equipment by integrating adjustable, drawstring-style lacing systems.
- **Event Management:** Opportunity for event organizers to drive event attendance and engagement by offering exclusive merchandise as limited edition drops during events.

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