# Fast Food Meal Rapper Figurines McDonald's Happy Meal Features a Travis Scott Toy By Amy Duong | Published 2020-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/travis-scott-toy References: [hypebeast](https://hypebeast.com/2020/8/travis-scott-mcdonalds-happy-meal-toy-ccreatt-art-info) Seoul-based artist ccreatt specializes in three dimensional artwork and the latest design is made in collaboration with McDonald's -- launching a Travis Scott toy. The iconic Happy Meal comes with a special toy inside each box and this collaboration shines a spotlight on the rapper. An action figure of him is created by ccreatt to join the classic McDonald's menu goods. It is carefully packaged in a smooth plastic case that is then further detailed with branding details that nod to both contributing efforts. There is also a nod to the rapper with a print reading "Traviss Scott" as he wears a yellow snapback hat, light blue long sleeve top, patent leather pants, and bright yellow hi-top sneakers. Image Credit: Instagram, @ccreatt ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Three-dimensional Artwork:** Disruptive innovation opportunity: Explore the use of three-dimensional artwork in collaborations with brands to create unique and collectible merchandise. - **Collaborative Toy Design:** Disruptive innovation opportunity: Collaborate with popular artists and brands to design limited edition toys that target specific consumer audiences. - **Nostalgic Brand Partnerships:** Disruptive innovation opportunity: Create partnerships with iconic brands to tap into consumer nostalgia and create buzz-worthy collaborations. ### Sectors Adopting This - **Art and Design:** Disruptive innovation opportunity: Combine art and design to create unique consumer products that bridge the gap between collectibles and functional merchandise. - **Fast Food:** Disruptive innovation opportunity: Introduce limited edition collaborations with popular artists to drive customer engagement and increase sales in the fast food industry. - **Entertainment and Music:** Disruptive innovation opportunity: Leverage partnerships between entertainment and music industry players and consumer brands to create must-have merchandise that appeals to a dedicated fanbase. ## Related on Trend Hunter - [Restaurant Pop-Star Collaborations](https://www.trendhunter.com/trends/mcdonalds-bts.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Collectible Fast Food Miniatures](https://www.trendhunter.com/trends/lil-mcdonalds-happy-meal.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md) - [Kids-Focused Space-Themed Collaborations](https://www.trendhunter.com/trends/spacethemed-collaboration.md) - [Cartoon-Inspired Kids Meals](https://www.trendhunter.com/trends/happy-meal-2.md) - [Collectible Cup QSR Meals](https://www.trendhunter.com/trends/mcdonalds-collectors-meal.md) - [Creature-Collecting Kids Meals](https://www.trendhunter.com/trends/pokemon-happy-meal.md)