# Retro-Styled Rapper Editorials This Travis Scott Photo Shoot Was Included in EXIT's 33rd Issue By Riley von Niessen | Published 2016-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/travis-scott-photo References: [hypebeast](http://hypebeast.com/2016/10/travis-scott-exit-magazine-editorial) & [exitmagazineshop.bigcartel](http://www.exitmagazineshop.bigcartel.com/product/exit-33) Throughout its Travis Scott photo shoot, EXIT Magazine, a publication that's based out of the UK, considers the young hip-hop artist's wide-ranging influence. Captured on location in Los Angeles, Travis Scott is shown throughout 16 pages of the 33rd issue of EXIT Magazine. In the shoot, he's depicted performing at sold-out shows, modeling in unconventional poses against stark backdrops of black and white and much more. In one image, he's shown in a [retro-style tracksuit](https://www.trendhunter.com/trends/day-3-capsule-2) that looks to be made from velour, as he dons a pair of sunglasses that are tinged with a hint of yellow and a large puff of smoke exudes from his mouth in a fashionably careless manner. By including the Travis Scott photo shoot, EXIT Magazine appeals to an expansive fan base that values the rapper's music as well as his [unique sense of style](https://www.trendhunter.com/trends/paper-planes-1). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Retro-styled Rapper Editorials:** Disruptive innovation opportunity: Create a platform for upcoming rappers to showcase their retro-inspired fashion and music through photo shoots and editorials. - **Wide-ranging Influencer Marketing:** Disruptive innovation opportunity: Develop a marketing strategy that incorporates influential figures from various industries to expand brand reach and appeal to a diverse audience. - **Unconventional Pose Modeling:** Disruptive innovation opportunity: Launch a modeling agency that promotes models showcasing unconventional poses and diverse styles in high-fashion photo shoots. ### Who This Affects Most - **Magazine Publishing:** Disruptive innovation opportunity: Introduce interactive digital magazines that feature immersive photo shoots and editorials. - **Music and Fashion:** Disruptive innovation opportunity: Create a fashion and music collaboration platform that connects emerging artists and fashion designers for unique creative projects. - **Event Promotion and Entertainment:** Disruptive innovation opportunity: Organize immersive live experiences that combine music performances, fashion shows, and unconventional artistic expressions. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Rapper Photo Tee Releases](https://www.trendhunter.com/trends/playboi-carti-supreme.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Rapper-Curated Smoothies](https://www.trendhunter.com/trends/storm-storm-smoothie.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)