# DIY-Style Celebrity Streetwear Dover Street Market LA Launches Exclusive Travis Scott Merch By Kalin Ned | Published 2019-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/travis-scott-merch References: [highsnobiety](https://www.highsnobiety.com/p/travis-scott-merch-dsm-la/) & [losangeles.doverstreetmarket](https://losangeles.doverstreetmarket.com/) In celebration of the success of 'Astroworld: Wish You Were Here' at The Forum in Los Angeles, popular contemporary streetwear retailer Dover Street Market launches [limited edition Travis Scott merch](https://www.trendhunter.com/trends/dont-tap-the-glass). The clothing range boasts a number of tees, a tie-dyed hoodie, and some pieces from Cactus Jack — the rapper's record label and his adopted nickname. The Dover Street Market x Travis Scott merch features pieces that subscribe to the popular DIY aesthetic. This is communicated through the unique patterns of the tie-dyed fabrics, as well as the playfully hand-drawn graphics that boast slogans like 'Wish You Were Here' and 'Where We Goin?' — clear references to the rappers' album. The collab is celebrated by Dover Street Market LA through a [temporary installation](https://www.trendhunter.com/trends/mini-market-popup) that displays the Travis Scott merch in an artful manner and surely draws the attention of the streetwear community with its expressiveness. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 74% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Artful Streetwear Collaborations:** There is an opportunity for streetwear retailers to collaborate with artists and designers to create unique and expressive clothing collections. - **Diy-inspired Streetwear:** Using bold graphics, unique patterns, and tie-dye techniques is a way for streetwear brands to tap into the DIY-inspired aesthetics of today's market. - **Limited Edition Streetwear Drops:** Streetwear brands can increase demand and exclusivity by offering limited edition drops, creating buzz and excitement among their target audience. ### Where This Applies - **Streetwear Retail:** Streetwear retailers can incorporate unique design elements and collaborate with artists, designers and musicians to offer limited edition, artful collections. - **Fashion Design:** Fashion designers can incorporate DIY-inspired elements and bold graphics in their collections, using the popular demand for streetwear aesthetics to appeal to a larger audience. - **Music Merchandise Retail:** Music merchandisers can collaborate with streetwear brands to create unique, limited edition collections that appeal to fans of a particular artist or band. ## Related on Trend Hunter - [Archive Graphic Tees](https://www.trendhunter.com/trends/dover-street-market-x-nike.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [New Year-Celebrating Retail Capsules](https://www.trendhunter.com/trends/bao-and-dover-street.md) - [Exclusive Streetwear Collaborations](https://www.trendhunter.com/trends/corteiz-and-supreme.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Layering Streetwear Campaigns](https://www.trendhunter.com/trends/girls-dont-cry-collection.md)