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# Floral Music Video Apparel
These Hoodies and Tees Celebrate the Travis Scott 90210 Music Video

By Riley von Niessen | Published 2016-08-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/travis-scott-90210
References: [highsnobiety](http://www.highsnobiety.com/2016/08/19/travis-scott-90210-merch) & [shop.travisscott](https://shop.travisscott.com/)

The release of the Travis Scott 90210 music video has been long-anticipated among many fans of the Houston-born rapper. The video, which follows the animated action figure version of Travis Scott, which was previously released to the public for purchase, shows him interact with a dream-like city scene.

Wearing a studded leather jacket, he wanders around and comes across a woman with a blurred face who he goes home with. At this point, the Travis Scott 90210 music video switches in between scenes in the bedroom and a crazed version of the rapper wandering through the city, smashing walls as he goes.

Imagery of an animated tree blossoming is shown when he confronts the other version of himself -- which is where many of the designs for the [Travis Scott 90210 merchandise](https://www.trendhunter.com/trends/dont-tap-the-glass) come from. Other [hoodies and tees](https://www.trendhunter.com/trends/bravado-x-dmx) simply show the name of the song off of his [Rodeo album](https://www.trendhunter.com/trends/cherry-bomb), however both work to tribute the strange music video.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 59% | Activity: 20% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Why This Trend Is Growing

- **Animated Apparel Merchandise:** Opportunity to create apparel merchandise featuring animated designs inspired by music videos.
- **Blurred Face Fashion:** Opportunity to incorporate blurred face motifs in fashion to create a mysterious and edgy aesthetic.
- **Disruptive Music Video Merchandise:** Opportunity to disrupt the merchandise industry by creating apparel inspired by specific music videos.

### Industries Being Reshaped

- **Fashion:** Fashion industry can tap into the trend of creating apparel inspired by music videos.
- **Music:** Music industry can expand revenue streams by partnering with fashion brands to create merchandise inspired by music videos.
- **Merchandising:** Merchandising industry can explore new opportunities by focusing on music video-inspired apparel.

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