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# Packable Sportswear Concepts
Kim Jones Joined with Nike Again to Expand on Its Travel-Ready Line

By Riley von Niessen | Published 2016-09-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/travelready
References: [hypebeast](http://hypebeast.com/2016/9/kim-jones-nikelab-packable-sport-style-collection-returns) & [nike](http://www.nike.com/us/en_us/c/nikelab/)

Following up a previous collaborative release of [travel-ready sportswear](https://www.trendhunter.com/trends/modular-ispa) that was made with the summer's Rio athletes in mind, British fashion designer Kim Jones helped [Nike](https://www.trendhunter.com/trends/feng-chen-wang-2) to increase its offerings.

Like its former collection, the latest designs were made to be easily packed -- meaning that the apparel can be quickly folded down into super small sizes. With this, Kim Jones and Nike ensure that the collection is suited to those looking for travel-ready alternatives that don't miss out on a fashionable aesthetic or a functional use of fabric.

Using [Nike's 'Tech Fleece' technology](https://www.trendhunter.com/trends/nike-boreas), the sportswear is cozy and breathable at the same time -- making it perfect for athletes training in the colder seasons. In addition to this, the fabric gives a well-structured look to the pieces, which adds to the modern and minimalist look that's carried throughout.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 93% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Packable Sportswear:** There is a disruptive innovation opportunity to create new packable sportswear concepts that combine fashion and functionality for travelers and athletes.
- **Tech Fleece Technology:** There is a disruptive innovation opportunity to develop new applications for Nike's Tech Fleece technology that provide comfort, breathability, and structure for sportswear.
- **Travel-ready Alternatives:** There is a disruptive innovation opportunity to design travel-ready alternatives to traditional sportswear that offer both style and convenience.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore the potential of packable sportswear concepts and travel-ready alternatives to address the needs of fashionable and practical travelers.
- **Sportswear:** There is a disruptive innovation opportunity in the sportswear industry to incorporate Nike's Tech Fleece technology into their products to enhance comfort and breathability for athletes.
- **Textile Manufacturing:** The textile manufacturing industry can explore innovative fabric technologies like Tech Fleece to create structured and functional sportswear for various applications.

## Related on Trend Hunter

- [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md)
- [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md)
- [Alpine Streetwear Collections](https://www.trendhunter.com/trends/jacquemus-x-nike.md)
- [Utilitarian Technical Apparel Capsules](https://www.trendhunter.com/trends/modular-ispa.md)
- [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md)
- [Adaptive Inflatable Puffers](https://www.trendhunter.com/trends/air-milano-jacket.md)
- [Sporty-Infused Technical Workwear](https://www.trendhunter.com/trends/nike-life.md)
- [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md)
- [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md)
