# Traveling Jewelry Shops The Kendra Scott Airstream Shop Brings Customizable Jewelry to Consumers By Katherine Pendrill | Published 2016-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/travelling-jewelry References: [sfgate](http://www.sfgate.com/style/article/5-don-t-miss-stylish-events-March-20-26-6902820.php) & [livinglereve](http://www.livinglereve.com/2016/09/visiting-kendra-scott-jewelry-tour.html) Earlier this year, the Austin-based jewelry brand [Kendra Scott](https://www.trendhunter.com/trends/kendra-scott) decked out an airstream trailer to create a travelling beauty shop. Not only did the glamorous trailer bring the brand's contemporary pieces directly to consumers, but it also created a fun new environment for jewelry shopping. The Kendra Scott mobile jewelry shop was housed inside an airstream trailer that was outfitted to look like a cozy boutique. Instead of bulky glass cases and harsh lighting, the trailer featured the kinds of shelves and dressers that one would find in a chic bedroom. By putting the necklaces, earrings and bracelets out in the open, the trailer created a more intimate and personal shopping environment. The travelling jewelry shop also included hands-on activities such as a photo-booth and a spinning prize wheel to make the process of shopping for jewelry a more fun and interactive experience. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Mobile Boutique Shops:** Creating mobile retail spaces that bring products directly to consumers in unique and engaging ways. - **Experiential Retail:** Enhancing the shopping experience by incorporating hands-on activities and interactive elements. - **Personalized Jewelry:** Offering customizable jewelry options to create a more intimate and unique shopping experience for customers. ### Where This Applies - **Fashion Retail:** Incorporating mobile boutique shops and experiential retail concepts to attract and engage customers in the fashion industry. - **Jewelry Manufacturing:** Exploring opportunities to offer personalized jewelry options and improve the shopping experience for customers in the jewelry manufacturing industry. - **Event Planning:** Collaborating with mobile boutique shops to create unique and memorable experiences for events and special occasions in the event planning industry. ## Related on Trend Hunter - [Boutique Jewelry Concepts](https://www.trendhunter.com/trends/boutique-jewelry-concept.md) - [Travel-Size Jewelry Cleaners](https://www.trendhunter.com/trends/the-travel-collection.md) - [Travel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection.md) - [Storytelling Jewelry Stores](https://www.trendhunter.com/trends/the-edit-by-zales.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Durable Handmade Jewelry Capsules](https://www.trendhunter.com/trends/durable-handmade-jewelry.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md) - [Customizable Jewelry Builders](https://www.trendhunter.com/trends/jewelry-builder.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md)