# Travelling in Luxury Japan Airlines Introduces First Class Suites By Elsa Blaine | Published 2008-06-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/travelling-in-luxury-japan-airlines-introduces-first-class-suites References: [luxist](http://www.luxist.com/) & [press.jal.co.jp](http://press.jal.co.jp/en/release/200806/000951.html) Japan Airlines is introducing luxury suites in first class cabins on the Tokyo – New York flights aboard their new [777-300ER](https://www.trendhunter.com/trends/aria-suite) aircraft starting August 1, 2008. The suites are 'ultra-sweet' with cushy padded leather reclining seats, where passengers are equipped with, “Bose noise-cancelling headphones and on their own personal 19-inch personal TV screen can enjoy the latest movies, music and games using [JAL's](https://www.trendhunter.com/trends/formia) state-of-the-art audio-visual-on-demand (AVOD) in-flight entertainment system,” according to JAL. With the touch of a button the seats convert into a bed for sleeping, not just an uncomfortable cot either; JAL has commissioned Tempur-Pedic International Inc. to custom make the beds' mattresses. Forget your PJs? Not a problem, the airline says, “loungewear is also offered in the JAL Suite. A cardigan embossed with a gold-colored JAL First Class logo and matching pants made of 100% pure cotton have been exclusively designed for JAL by the designer Aoshi Kudo.” Perhaps after your nap your feeling a little famished? JAL notes, ”when dining onboard, passengers in the JAL Suite can now order whatever they like, whenever the like, as often as they like. In the JAL Suite, no meal times will be fixed to give passengers the full freedom to choose when they what to eat.” Dinner is served in either American or Japanese style on exclusive tableware designed just for JAL. If you're planning a trip via JAL first class this fall, book your suite now as there are only 8 suites available. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Luxury Suites in First Class:** Opportunity for airlines to provide high-end, personalized experiences in first-class cabins. - **Customized In-flight Entertainment:** Opportunity to enhance in-flight entertainment systems with state-of-the-art technology and personalized content. - **Exclusive Amenities and Dining Options:** Opportunity to offer unique amenities and flexible dining options to enhance the first-class travel experience. ### Where This Applies - **Airlines:** Airlines can innovate by introducing luxury suites and personalized amenities in their first-class cabins. - **Entertainment Technology:** Companies can develop customized in-flight entertainment systems with advanced features for airlines. - **Luxury Goods:** Luxury brands can partner with airlines to design and provide exclusive amenities for first-class passengers. ## Related on Trend Hunter - [First-Class Airline Suites](https://www.trendhunter.com/trends/la-premire-suites.md) - [Upscale Business Cabins](https://www.trendhunter.com/trends/aria-suite.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Inclusive Amenity Kits](https://www.trendhunter.com/trends/formia.md) - [Elevated Aircraft Interiors](https://www.trendhunter.com/trends/elevated-aircraft-interior.md) - [Designer Airline Pajamas](https://www.trendhunter.com/trends/jacquemus-pajamas.md) - [Hotel-Grade In-Flight Mattresses](https://www.trendhunter.com/trends/air-france-and-sofitel.md) - [Revamped Business Class Experiences](https://www.trendhunter.com/trends/air-france-business-class.md) - [Opulent Airline Kits](https://www.trendhunter.com/trends/hawaiian-airlines-1.md)