# Gentlemanly Ginger Surfer Shoots The Traveller Chic Elle France Editorial is Dapper and Rugged By Jana Pijak | Published 2012-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/traveller-chic-elle-france References: [thefashionisto](http://thefashionisto.com/johnny-harrington-by-nicolas-valois-for-elle-france/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/04/05/johnny-harrington-by-nicolas-valois-for-elle-france/) Lensed by Nicolas Valois, the ‘Traveller Chic’ Elle France editorial is a luxe take on bohemian garments. This dapper menswear shoot is both rugged and distinguished. With a wild mane and masculine beard, red-headed model Johnny Harrington is impeccably dressed despite looking rough around the edges. From eclectic props and accessories to luxury luggage sets, this editorial explores a variety of travel-worthy menswear looks. Whether he is playing the role of carefree surfer or distinguished gent, Johnny is a vision in rich textured styles, vivid patterns and tailored silhouettes styled by Anne-Marie Brouillet. Showcasing pieces from [Comme des Garcons](https://www.trendhunter.com/trends/cdg-postman-bag), Burberry, D&G, [Louis Vuitton](https://www.trendhunter.com/trends/luxury-menswear-campaign) and [Yves Saint Laurent](https://www.trendhunter.com/trends/libre-berry-crush) among others, the ‘Traveller Chic’ Elle France editorial is a high fashion interpretation of nomadic elegance. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 68% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Nomadic Elegance:** Disruptive innovation opportunity: Develop sustainable, travel-friendly clothing and accessories that combine functionality with high fashion. - **Bohemian Luxe:** Disruptive innovation opportunity: Create bohemian-inspired menswear collections that incorporate refined, tailored elements for a sophisticated yet relaxed look. - **Rugged Dapper:** Disruptive innovation opportunity: Design menswear pieces that balance rugged, outdoorsy aesthetics with a polished, upscale appeal. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate sustainable materials and production processes into luxury fashion brands to meet the growing demand for eco-conscious clothing. - **Travel:** Disruptive innovation opportunity: Develop innovative and stylish luggage solutions that combine durability, functionality, and fashion-forward design. - **Photography:** Disruptive innovation opportunity: Explore new techniques and aesthetics in fashion photography to capture the essence of dapper ruggedness and nomadic elegance. ## Related on Trend Hunter - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md)