# Purposeful Travel Opportunities 'Journey' is for Millennials Who Love Traveling with a Purpose By Ell Smith | Published 2018-01-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/traveling-with-a-purpose References: [wejourney.co](http://wejourney.co/join-a-journey/) Millennials not only love to travel, they love traveling with a purpose, which is why organizations such as 'Journey' are beginning to become more popular, as they present the socially conscious Millennial with the opportunity to explore the world, while dedicating their time to charitable initiates. The offered experiences include both [domestic and international opportunities](https://www.trendhunter.com/trends/go-americas) and enable one to participate in initiates such as building homes, schools and skate parks or working with community-focused groups, like [women's collectives](https://www.trendhunter.com/trends/women-only-solo-tours). Equal parts immersive and unique, Journey enables Millennials to [meet new people](https://www.trendhunter.com/trends/escorted-group-travel), explore the world, participate in once-in-a-lifetime opportunities and most importantly, travel with a purpose. Some of this year's featured trips include building a school in Nicaragua, offering disaster relief efforts in Puerto Rico and building homes in Columbia. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Purposeful Travel:** Opportunities for socially conscious individuals to explore and give back through travel. - **Voluntourism:** Growing trend of combining travel with volunteer work for a meaningful experience. - **Community-focused Travel:** Shift towards travel experiences that involve giving back to communities and supporting local initiatives. ### Sectors Adopting This - **Hospitality:** Opportunity for hotels and resorts to offer purposeful travel experiences that cater to socially conscious travelers. - **Travel Agencies:** Opportunity for travel agencies to design and promote travel packages that involve volunteer work and community-focused initiatives. - **Nonprofit Organizations:** Opportunity for nonprofits to partner with travel companies to offer purposeful travel experiences that support their cause. ## Related on Trend Hunter - [Carbon-Mitigating Travel Tours](https://www.trendhunter.com/trends/andiamo-campaign.md) - [International Experiential Tours](https://www.trendhunter.com/trends/ef-ultimate-break.md) - [Woman-Focused Travel Companies](https://www.trendhunter.com/trends/girls-guide-to-the-world.md) - [Influencer Travel Guides](https://www.trendhunter.com/trends/influencerhosted-tour-program.md) - [BookTok Travel Experiences](https://www.trendhunter.com/trends/ef-ultimate-break-1.md) - [Luxury Adventure Travel Platforms](https://www.trendhunter.com/trends/luxury-adventure-travel.md) - [AI-Powered Storytelling Travel Apps](https://www.trendhunter.com/trends/journi.md) - [Sporty Solo Travel Platforms](https://www.trendhunter.com/trends/solo-travel1.md) - [50+ Solo Travel Experiences](https://www.trendhunter.com/trends/solo-travel-experience.md)