# Traveling Bookstores 'Tell a Story' Brings Portuguese Culture and Writers to Tourists By Alyson Wyers | Published 2013-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/traveling-book-store References: [designboom](http://www.designboom.com/design/tell-a-story-the-traveling-book-store-by-mstf-partners/) 'Tell a Story' is a traveling bookstore aimed to make Portuguese literature more accessible to tourists. The shop's truck design, branding and website were made possible by MSTF Partners, a local company. The concept behind the book store on wheels was to create a [mobile post card for visitors](https://www.trendhunter.com/trends/travel-wrapped) that shows the importance of literature in Portuguese culture. The traveling bookstore enables customers to purchase [famous Portuguese books](https://www.trendhunter.com/trends/good-to-read) by authors including, but not limited to, Fernando Pessoa, José Luís Peixoto, Eça de Queiroz and Miguel Sousa Tavares. Translated versions of their books are also available. According to the designers, "In a country of stories and great storytellers we want to challenge those who visit us to tell a story about Portugal." Photo Credits: [designboom](http://www.designboom.com/design/tell-a-story-the-traveling-book-store-by-mstf-partners/) ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Traveling Bookstores:** Disruptive innovation opportunity: Create mobile bookstores that bring literature and culture to tourists. ### Sectors Adopting This - **Literary Tourism:** Disruptive innovation opportunity: Develop literary-themed travel experiences that cater to book lovers. ## Related on Trend Hunter - [Mobile Glass Libraries](https://www.trendhunter.com/trends/la-libreria.md) - [Mobile Reading Pavilions](https://www.trendhunter.com/trends/library-of-us.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [BookTok Travel Experiences](https://www.trendhunter.com/trends/ef-ultimate-break-1.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Temporary Translucent Libraries](https://www.trendhunter.com/trends/la-liberia.md) - [Personalized Storytelling Platforms](https://www.trendhunter.com/trends/magical-childrens-book.md) - [Beach-Themed Mobile Tourist Centers](https://www.trendhunter.com/trends/wasaga-beach.md)