# Anti-Odor Travel-Friendly Apparel wayre is a Sustainable Fashion Line Made for Adventures By Grace Mahas | Published 2019-07-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/travelfriendly-apparel References: [kickstarter](https://www.kickstarter.com/projects/wayre/wayre-apparel-for-the-modern-traveler?ref=discovery_newest) & [shopwayre](https://www.shopwayre.com/) wayre is a new brand of [travel-friendly apparel](https://www.trendhunter.com/trends/travel-diaries-collection) that will keep you comfortable and stylish. The collection includes the 'Seville Dress,' the 'Shift and Snap Tank,' and the 'Flow Short,' all created using four-way stretch fabric. The line was designed for travel and all the clothing includes specialty, interior pockets that keep your valuables safe. The wayre collection boasts a 'Like-Silk' fabric made from [reclaimed plastic water bottles](https://www.trendhunter.com/trends/oceanhug) -- making it ideal for [eco-conscious consumer](https://www.trendhunter.com/trends/breathable-materials). The unique fabric also features wrinkle recovery, so wearers will always look put together and sophisticated. In addition, the material is spill-proof thanks to the DWR finish that allows liquids to slide off rather than soaking in and staining. Lastly, the entire collection is treated with a sustainable antibacterial finish that ensures odors are blocked out and you stay odor-free and fresh. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Disruptive innovation opportunity: Develop eco-friendly fabrics and materials for the fashion industry. - **Travel-friendly Apparel:** Disruptive innovation opportunity: Design functional clothing with specialty pockets for safe storage of valuables during travel. - **Anti-odor Clothing:** Disruptive innovation opportunity: Create antibacterial finishes for garments to eliminate odors and enhance freshness. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introduce sustainable practices and materials into the fashion industry. - **Travel:** Disruptive innovation opportunity: Develop innovative travel gear and accessories to enhance convenience and security. - **Textiles and Fabrics:** Disruptive innovation opportunity: Invent advanced fabric technologies to offer enhanced functionality and performance. ## Related on Trend Hunter - [Water-Repellent Weekend Travel Pants](https://www.trendhunter.com/trends/72hour-merino-travel-pant.md) - [Travel-Friendly Summer Apparel](https://www.trendhunter.com/trends/lake-geneva-series.md) - [Odor-Segregating Travel Backpacks](https://www.trendhunter.com/trends/odorsegregating-travel-backpack.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Travel-Friendly Garment Care Products](https://www.trendhunter.com/trends/lenor-crease-releaser.md) - [Responsibly-Sourced Apparel Brands](https://www.trendhunter.com/trends/breathable-materials.md)