# Predator-Free Safaris Travelers Insurance Campaign Promises to Keep You Safe & Sound By Tiana Reid | Published 2010-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/travelers-insurance References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/predators-prey-feel-the-love-in-travelers-ad.html) & [travelers](http://www.travelers.com/) This Travelers insurance commercial, set on a beautiful safari filled with [lions and zebras](https://www.trendhunter.com/trends/go-wild), has all the animals of the wild happily playing together. The Travelers insurance commercial tries to make tourists feel a little more safe on their next [exotic trip](https://www.trendhunter.com/trends/100-travelers). You might never see a monkey floating on a crocodile on your next trip to Africa, like in the ad, but you'll be able to let go and live a little -- stress-free. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Animal-friendly Tourism:** A shift towards animal-friendly tourism experiences that aim to provide an ethical and cruelty-free environment for wildlife. - **Preventative Travel Insurance:** Insurance providers developing new and comprehensive policies that protect travelers from unforeseen events that could ruin their trip. - **Hyper-realistic Advertising:** Brands using hyper-realistic animation and visual effects in their advertising to create an immersive and memorable experience for viewers. ### Sectors Adopting This - **Tourism:** Tourism companies looking for ways to attract responsible travelers by offering ethical and sustainable alternatives to traditional wildlife tourism. - **Insurance:** Insurance companies creating tailor-made products that address the unique concerns of travelers, such as unforeseen natural events or pandemics. - **Advertising:** Advertising agencies exploring new technologies and techniques to create more immersive, engaging, and visually stunning ad campaigns. ## Related on Trend Hunter - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Bear Spray Education Ads](https://www.trendhunter.com/trends/sabres-frontiersman.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [College Football Ad Campaigns](https://www.trendhunter.com/trends/coach-prime.md) - [Awareness-Raising Cheetah Initiatives](https://www.trendhunter.com/trends/return-of-the-cheetah.md) - [Toy-Doll-Starring Travel Spots](https://www.trendhunter.com/trends/going-places-with-ken.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md)