# In-Flight Internet Apps The SITA OnAir Travel Wi-Fi App Embraces Terminal and Aircraft Beacons By Laura McQuarrie | Published 2015-11-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/travel-wifi References: [skift](http://skift.com/2015/09/29/the-case-for-better-in-flight-wi-fi-using-apps-and-beacons/) & [sitaonair.aero](http://www.sitaonair.aero/) The [SITA](https://www.trendhunter.com/trends/boeing-and-united-airlines) OnAir mobile app aims to improve a person's access to travel Wi-Fi when at an airport and onboard an aircraft. With the introduction of the app, the tech provider aims to bring awareness to the fact that [in-flight Internet connectivity](https://www.trendhunter.com/trends/free-inflight-wi) is an option and that the experience is user-friendly, since many travelers are often unaware of what is available to them. The SITA OnAir app is completely customizable and can be tailored to suit an airline's needs, such as spelling out [pay-for or complimentary Wi-Fi session services](https://www.trendhunter.com/trends/british-airways-and-starlink). To encourage travelers to make use of the app, SITA OnAir makes use of beacons inside airplanes and aircraft. Backed by this technology, the app is able to push messages to travelers, letting them know that Wi-Fi is available, as well as when it can be safely used during a flight. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **In-flight Internet Connectivity:** Opportunity to enhance the in-flight Wi-Fi experience and make travelers aware of its availability. - **Customizable Travel Apps:** Opportunity to develop personalized apps that cater to the specific needs of airlines and passengers. - **Beacon Technology Integration:** Opportunity to utilize beacons on aircraft to push targeted notifications and improve passenger experience. ### Industries Being Reshaped - **Airlines:** Opportunity for airlines to leverage in-flight Wi-Fi and apps to enhance customer satisfaction and differentiate from competitors. - **Tech Providers:** Opportunity for tech providers to develop innovative solutions that improve the in-flight Wi-Fi experience for travelers. - **Mobile App Development:** Opportunity for app developers to create customizable travel apps that offer personalized services to airlines and passengers. ## Related on Trend Hunter - [In-Flight Explorer Apps](https://www.trendhunter.com/trends/flight-compass.md) - [Upgraded Airlines Mobile Apps](https://www.trendhunter.com/trends/airlines-mobile-app.md) - [Bespoke Air Travel Apps](https://www.trendhunter.com/trends/bespoke-air-travel-app.md) - [Sponsored In-Flight Wi Fi Perks](https://www.trendhunter.com/trends/sponsored-in-flight-wi.md) - [In-App Baggage-Tracking Features](https://www.trendhunter.com/trends/air-canada-mobile-app.md) - [Fast Airline Wi-Fi Offerings](https://www.trendhunter.com/trends/aeroplan-members1.md) - [Airline Wi-Fi Advancements](https://www.trendhunter.com/trends/boeing-7878-aircraft.md) - [Consolidated Air Travel Apps](https://www.trendhunter.com/trends/air-travel-apps.md) - [Complimentary Airplane WiFi Partnerships](https://www.trendhunter.com/trends/british-airways-and-starlink.md)