# Travel Simulation Booths Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests By Laura McQuarrie | Published 2014-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/travel-virtual-reality References: [theweathernetwork](http://www.theweathernetwork.com/news/articles/marriott-hotels-virtual-reality-teleporter-booth-lets-you-feel-see-and-smell-holiday-destinations-without-leaving-your-city/36352/) & [travel-brilliantly.marriott](http://travel-brilliantly.marriott.com/our-innovations/oculus-get-teleported) In an effort to imagine what the future of tourism and hospitality might be like, [Marriott Hotels](https://www.trendhunter.com/trends/allinclusive-resort-in-cancun) set up a 4D travel virtual reality booth with [Oculus](https://www.trendhunter.com/trends/othersight) [Rift](https://www.trendhunter.com/trends/coca-cola-2) technology. Once inside the booths, people are immersed on a journey from one point of the world to another, which lets them hear, feel and smell the changes in the virtual environment before them. The 100-second experience gives off changes in moisture and temperature, making the difference between standing on a beach or a bustling city street. As well as various vacation destinations, the Oculus Rift experience also gives a tour of the Marriott facilities, giving people a peek inside. As part of the hotel's Travel Brilliantly campaign, the 'Teleporter' will be touring various Marriott locations where visitors are able to try it out for free. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 37% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Tourism:** The use of virtual reality booths to simulate and enhance the tourism experience for customers. - **4D Immersive Experience:** The implementation of multi-sensory technology, such as changes in temperature and moisture, to create more immersive and realistic experiences for customers. - **Virtual Hotel Tours:** The use of virtual reality technology to showcase hotel facilities for potential guests, allowing them to explore and book rooms remotely. ### Sectors Adopting This - **Hospitality:** Hotels can use virtual reality booths as a marketing tool to promote their brand and attract customers. - **Travel and Tourism:** The virtual reality travel experience can be used to increase interest and bookings for vacation destinations. - **Technology:** Businesses specializing in virtual reality technology can partner with hotels and tourism companies to create custom experiences for customers. ## Related on Trend Hunter - [Game-Inspired Hotel Experiences](https://www.trendhunter.com/trends/vacation-roulette.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Travel-Inspired VR Apps](https://www.trendhunter.com/trends/othersight.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Culturally Immersive Vacay Destinations](https://www.trendhunter.com/trends/the-marriott-vacation-clubs.md) - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Tech-Enabled Room Control Systems](https://www.trendhunter.com/trends/honeywell-and-marriott.md)