# Rewarding Travelwear Collections Fruit of the Loom and Southwest Airlines Made Travel Uniforms By Laura McQuarrie | Published 2023-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/travel-uniform References: [designtaxi](https://designtaxi.com/news/423826/Fruit-Of-The-Loom-Southwest-Take-Off-With-New-Luxe-Sweatshirts-For-Flights/) & [instagram](https://www.instagram.com/p/Cs6ddGNusaH/) Frequent travelers are constantly on the hunt for the perfect travel uniform that seamlessly blends comfort and style, and two brands have stepped up to answer their call by creating a collection of sweatshirts and sweatpants that offer unparalleled comfort, versatility and a touch of effortless style. [Fruit of the Loom](https://www.trendhunter.com/trends/conversation-stoppers) and [Southwest Airlines](https://www.trendhunter.com/trends/getaways-by-southwest) teamed up to create the [cozy pieces](https://www.trendhunter.com/trends/cozy-earth-loews-hotels-lounge-set) in the Get Away Collection, which are available in one monochromatic option, light pink, and a complementary set of blue and gray. These comfort-focused travel sets are not just for looking stylish but also for fueling adventures. Purchasing one of the sets, priced at $200, gives provides $350 worth of points from Southwest Airlines. As such, the collaborating brands are calling the Get Away Collection "the first travelwear set that comes with actual travel." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 83% | Activity: 63% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Comfort-focused Travelwear:** Opportunity to create travel clothing that prioritizes comfort and style. - **Monochromatic Fashion:** Potential for creating fashionable clothing sets in one color option. - **Brand Collaboration:** Opportunity for brands to team up and create unique travel collections. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity for retailers to offer travel clothing that combines comfort and style. - **Airline:** Airline industry can explore collaborations with fashion brands to provide unique travelwear sets. - **Travel Rewards:** Opportunity for travel reward programs to offer travel clothing as an incentive. ## Related on Trend Hunter - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Airport Merch Drops](https://www.trendhunter.com/trends/softwear-sets.md) - [Travel-Friendly Summer Apparel](https://www.trendhunter.com/trends/lake-geneva-series.md) - [Airline-Branded Travel Loungewear](https://www.trendhunter.com/trends/emirates-3.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Airline Merchandise Capsules](https://www.trendhunter.com/trends/virgin-atlantic-1.md) - [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md) - [Artist-Designed Airline Loungewear](https://www.trendhunter.com/trends/lufthansa-allegris-first-class-loungewear.md)