# Airline Poutine Pop-Ups The Poutinerie by Air Canada Entices Londoners to Travel to North America By Laura McQuarrie | Published 2017-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/travel-to-north-america References: [campaignlive](https://www.campaignlive.co.uk/article/air-canada-creates-pop-up-featuring-local-cuisine-poutine/1449197) & [justopenedlondon](https://www.justopenedlondon.com/air-canada-poutinerie-shoreditch-london/) The Poutinerie is a new pop-up from [Air Canada](https://www.trendhunter.com/trends/air-canada-caf) that's been set up in London to inspire those in the UK to travel to North America. Air Canada's Poutinerie serves 10 dishes that offer variations on the classic combination of [french fries, cheese curds and gravy](https://www.trendhunter.com/trends/fifis-fry-co). Some of the 'Miami’s South Beach Pollo' which is comprised of corndusted fries, white cheese, pulled chicken and avocado, as well as the 'Halifax Downstream Poutine' which features a base of cheese curds and shellfish gravy that's topped with Canadian lobster. After indulging their taste buds, visitors also have the chance to awaken their other senses with a virtual reality headset that shows what it's like to fly with Air Canada. The Poutinerie pop-up is part of Air Canada's #CoolNotCold campaign, which reinforces its presence as a global airline. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Dining Experiences:** The success of Air Canada's Poutinerie pop-up demonstrates the growing trend of unique and immersive dining experiences. - **Gourmet Fast Food:** The Poutinerie's innovative takes on classic poutine highlight the trend of elevating fast food with high-quality ingredients and creative flavor combinations. - **Virtual Reality Marketing:** Air Canada's use of virtual reality headsets as a marketing tool reflects the trend of leveraging immersive technology to engage and attract customers. ### Where This Applies - **Hospitality:** Hotels and restaurants can utilize pop-up dining experiences to create buzz, attract new customers, and experiment with innovative menu offerings. - **Food and Beverage:** The success of gourmet fast food concepts like the Poutinerie highlights the opportunity for the food and beverage industry to cater to consumer demands for unique and high-quality fast casual options. - **Travel and Tourism:** The use of virtual reality marketing by Air Canada demonstrates the potential for the travel and tourism industry to use immersive technology to showcase destinations and enhance the customer experience. ## Related on Trend Hunter - [Quick-Prep Poutine Bites](https://www.trendhunter.com/trends/poutine-bites.md) - [Spicy Pizzeria Poutines](https://www.trendhunter.com/trends/buffalo-popcorn-chicken-poutine.md) - [Luxe Airline Cafe Experiences](https://www.trendhunter.com/trends/air-canada-caf.md) - [Pizzeria Poutine Dishes](https://www.trendhunter.com/trends/pizza-pizza-poutine.md) - [Meaty QSR Poutines](https://www.trendhunter.com/trends/arbys-poutine.md) - [Olympic-Themed French Fry Pop-Ups](https://www.trendhunter.com/trends/team-canada-popup.md) - [Frozen Poutine Poppers](https://www.trendhunter.com/trends/poutine-popper.md) - [Fry Lover Travel Campaigns](https://www.trendhunter.com/trends/frequent-fryer-program.md) - [Traveler-Targeted QSR Campaigns](https://www.trendhunter.com/trends/canceled-flights.md)