# Immersive Mobile Ad Campagins Travel Texas Launched an Ad Campaign with 360-Degree Smartphone Ads By Daniel Johnson | Published 2019-11-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/travel-texas References: [mobilemarketer](https://www.mobilemarketer.com/news/travel-texas-boosts-tourist-visits-25-with-360-degree-mobile-ads/566690/) & [traveltexas](https://www.traveltexas.com/) Travel Texas is an agency that works to increase tourism in the state. Recently, it launched its 'Travel Texas 2019' ad campaign, which featured a [360-degree smartphone ad](https://www.trendhunter.com/trends/pixel-in-the-clutch). The smartphone ad was created in collaboration with AdTheorent, an ad technology company. AdTheorent was able to consolidate different images to build one immersive picture for smartphone users. The 'Travel Texas 2019' campaign was successful, and it resulted in a 25% increase in non-Texas residents coming to the state. The campaign also had an engagement rate of 22%, which is significantly higher than industry norms. The average time spent on the ad was also significantly higher than average. The campaign shows the potential for [mobile ads](https://www.trendhunter.com/trends/discord-video-quests) to not only reach younger generations but to also get consumers to make purchases. Image Credit: AdTheorent ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Mobile Ads:** Opportunity for brands to increase engagement and reach younger generations through interactive and immersive mobile ads. - **360-degree Ads:** Potential for ads to be created in 360-degrees, providing a more immersive and engaging experience for consumers. - **Increased Engagement Rates:** Brands can expect higher engagement rates and increased time spent on ads when incorporating immersive experiences into mobile ad campaigns. ### Sectors Adopting This - **Advertising:** Companies working in advertising should consider offering 360-degree mobile ad campaigns to increase engagement and achieve higher success rates. - **Travel:** Companies in the travel industry should consider incorporating immersive experiences into their mobile ad campaigns to increase the number of inbound tourists. - **Technology:** Technology companies working in the field of mobile ad tech should explore using 360-degree technology to create more immersive and engaging ads for brands. ## Related on Trend Hunter - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Efficient Photo-Enhancing Mobile Applications](https://www.trendhunter.com/trends/immersity-app.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md)