# Upright Sleeping Masks This Travel Sleeping Mask Prevents Heads from Lolling to One Side By Laura McQuarrie | Published 2015-08-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/travel-sleeping-mask References: [indiegogo](https://www.indiegogo.com/projects/sleeper-the-perfect-sleep-mask-for-travelers) & [sleeper.cc](http://sleeper.cc/) This travel sleeping mask design does away with the embarrassment that follows when a tired traveler's head rolls onto the shoulder of a neighbor in an adjacent seat. Unlike many [sleeping masks](https://www.trendhunter.com/trends/dore-rose) that simply wrap around the head, the enhanced design of the 'Sleeper' is meant to wrap around a seat in order to keep the head in a comfortable upright position. The adjustable strap on the Sleeper means that this [sleep aid](https://www.trendhunter.com/trends/therabody-smartgoggles-2) can be fit to seats in a car, bus, airplane and more. By providing an alternative to resting the head on windows or [inflatable pillows](https://www.trendhunter.com/trends/brain-sleep) and preventing heads from rolling during sleep, this clever design also reduces the chances of getting headaches, neck cramps and back pain during long bouts of travel. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Upright Sleeping Masks:** Innovative sleeping mask design that prevents heads from lolling to one side during travel. ### Sectors Adopting This - **Travel Accessories:** Opportunity for disruptive innovation in the travel accessories industry by creating ergonomic sleeping aids for comfortable travel. - **Health and Wellness:** Potential for disruptive innovation in the health and wellness industry by developing sleep solutions that reduce the chances of headaches, neck cramps, and back pain during travel. - **Transportation:** Opportunity for disruptive innovation in the transportation industry by incorporating comfortable sleep aids into seat designs for cars, buses, and airplanes. ## Related on Trend Hunter - [Face-First Flight Rest Aids](https://www.trendhunter.com/trends/rest-aid.md) - [Neck-Safe Travel Pillows](https://www.trendhunter.com/trends/cabeau-tne-s3.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md) - [Eyelash-Friendly Sleep Masks](https://www.trendhunter.com/trends/eyelash-protecting-eye-masks.md) - [Weighted Eye Masks](https://www.trendhunter.com/trends/weighted-eye-mask.md) - [Pocket-Sized Travel Kits](https://www.trendhunter.com/trends/matador-blackout-sleep-mask-earplugs.md) - [Multi-Purpose Travel Pillows](https://www.trendhunter.com/trends/allinone-travel-pillow-system.md) - [Featherweight Silk Sleep Masks](https://www.trendhunter.com/trends/featherweight-silk-sleep-mask.md) - [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md)