# Salt-Based Posters This Inventive Travel Poster Gives a Taste of the Region in Sea Salt By Laura McQuarrie | Published 2016-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/travel-poster References: [adeevee](http://www.adeevee.com/2016/03/piran-portoroz-tourist-board-salty-direct-marketing-design/) This creative travel poster from the Piran & Portoroz Tourist Board is illustrated with an unusual ingredient—[sea salt](https://www.trendhunter.com/trends/saltverk). The poster comes rolled up with a tag that reads: "Your life needs more salt. Just like this poster." After unfurling the poster, people will be able to see that it is only illustrated to show a person in an urban setting. When salt it added to the [sticky surfaces of the poster](https://www.trendhunter.com/trends/scratch-and-sniff-billboard) from the attached satchel, the full scent comes to life, revealing elements from Piran & Portoroz that present it as an ideal escape. As well as appealing to one's visual senses, this clever travel poster from the Piran & Portoroz Tourist Board presents people with a destination that they can almost taste. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Advertising:** The use of sensory elements in advertising, such as scent, to create a multi-sensory experience for consumers. - **Interactive Print:** Combining traditional print media with interactive features, allowing consumers to engage and interact with printed materials. - **Destination Marketing:** Creating immersive and enticing advertising campaigns that showcase a location's unique attractions and experiences. ### Sectors Adopting This - **Tourism:** Opportunity for travel and tourism organizations to create innovative and immersive marketing campaigns that capture the essence of a destination. - **Advertising:** Opportunity for advertising agencies to explore new ways of engaging consumers through experiential and interactive print campaigns. - **Design and Printing:** Opportunity for design and printing companies to work with clients to create innovative and memorable advertising materials that incorporate sensory elements. ## Related on Trend Hunter - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Printed Sunscreen Posters](https://www.trendhunter.com/trends/sun-safety-poster.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md)