# Norwegian Travel Photography This Travel Photography Project Captures the Mystery of Syden By Vasiliki Marapas | Published 2014-08-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/travel-photography-project References: [featureshoot](http://www.featureshoot.com/2014/08/compelling-photos-norwegians-headed-south-holidays/) & [knutegilwang](http://www.knutegilwang.com/) For his travel photography project 'Southbound,' Knut Egil Wang photographs Norwegians as they vacation in "Syden," a word that references of-the-moment travel destinations. Wang traveled to these hot spots, located in Spain, Cyprus, Turkey and Thailand, hoping to explore the nuances between these often unidentifiable, ephemeral destinations. It's true, despite their variances, all holiday destinations look more or less the same in a photograph. The photographs have a sense of uniformity about them, each depicting the same leisure activities under the sun. Rather than focus on differentiating between each locale, Wang ended up focusing on capturing the Norwegian way of life, or at least, their way of vacation. His subjects include high-profile people such as the musician Sputnik, as well as Børre Knudsen, an anti-abortionist activist and priest. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 26% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Mystery of Syden:** Exploring the hidden nuances of popular travel destinations. - **Uniformity in Holiday Destinations:** Highlighting the similarities between different travel hot spots. - **Capturing the Norwegian Way of Life:** Showcasing the unique vacation habits of Norwegians. ### Where This Applies - **Travel Photography:** Innovation opportunities in capturing the hidden aspects of popular travel destinations. - **Tourism:** Opportunities to create differentiated travel experiences for tourists. - **Leisure and Hospitality:** Innovation potential in catering to specific national vacation habits. ## Related on Trend Hunter - [Travel-Inspired Canvas Paintings](https://www.trendhunter.com/trends/the-passport-series.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Architectural Tranquil Cabin Retreats](https://www.trendhunter.com/trends/bolder-londges.md) - [Arctic Floating Cabins](https://www.trendhunter.com/trends/the-vipp-guesthouse.md) - [Norwegian Design Shows](https://www.trendhunter.com/trends/zeitgeist-20.md) - [Maximalist Norwegian Design Rooms](https://www.trendhunter.com/trends/visdal-transformed-le-fumoir.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Travel Photography Exhibitions](https://www.trendhunter.com/trends/all-within-the-detour.md) - [Cliff Edge Wooden Cabins](https://www.trendhunter.com/trends/bolder-star-lodges.md)