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# Thirst-Quenching Tea Promotions
DAVIDsTEA's Travel Mug Promotion Celebrates National Iced Tea Day

By Katherine Pendrill | Published 2016-06-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/travel-mug-promotion
References: [parade](http://parade.com/483469/leahingram/9-freebies-and-deals-for-national-iced-tea-day-2016/) & [davidstea](https://www.davidstea.com/us_en/dollar-iced-tea/)

Timed to coincide with National Iced Tea Day, [DAVIDsTEA](https://www.trendhunter.com/trends/refreshing-tea-blend) is rolling out a new travel mug promotion that helps customers beat the heat in a refreshing way. Not only does the promotion allow customers to enjoy [discount iced tea](https://www.trendhunter.com/trends/ice-blended-deals), but it also encourages eco-friendly retail habits.

All summer long, DAVIDsTEA is running a deal that allows customers to enjoy the Tea of the Day for just $1 with the purchase of one of the company's Iced Tea Travel Mugs. The promotion also applies to refills, meaning customers can enjoy a freshly brewed iced tea anytime, as long as they bring their travel mug along with them.

With [iced tea flavors](https://www.trendhunter.com/trends/tahiti-delight) ranging from Electric Lemonade to Caribbean Crunch, DAVIDsTEA's new travel mug promotion provides the perfect way to beat the heat all summer long.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 80% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Sustainable Promotions:** Opportunity to promote eco-friendly retail habits through incentives and discounts.
- **Personalized Travel Mugs:** Opportunity to offer customized travel mugs to enhance the customer experience and encourage repeat purchases.
- **Seasonal Flavors:** Opportunity to launch limited-time flavors that are specifically tailored for summer and heat relief.

### Who This Affects Most

- **Beverage Retail:** Opportunity for beverage retailers to leverage promotions to drive sales and promote sustainable practices.
- **Travel Accessories:** Opportunity to create and market innovative and eco-friendly travel mugs for tea aficionados.
- **Beverage Manufacturing:** Opportunity to develop and produce unique flavors of iced tea to cater to seasonal demand and consumer preferences.

## Related on Trend Hunter

- [Complimentary Iced Tea Promotions](https://www.trendhunter.com/trends/gold-peak-iced-tea.md)
- [Summer-Ready Refreshng Tea Blends](https://www.trendhunter.com/trends/refreshing-tea-blend.md)
- [Discounted Bubble Tea Offers](https://www.trendhunter.com/trends/National-Iced-Tea-Month.md)
- [Weekly BOGO Refreshment Deals](https://www.trendhunter.com/trends/hteao-bogo-deals.md)
- [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md)
- [Refreshing Summer-Inspired Iced Teas](https://www.trendhunter.com/trends/lipton-fusions.md)
- [Lemonade-Flavored Matcha](https://www.trendhunter.com/trends/organic-lemonade-matcha.md)
- [Cafe Loyalty Program Promotions](https://www.trendhunter.com/trends/starbucks-rewards-members.md)
- [Seasonal Gourmet Matchas](https://www.trendhunter.com/trends/davidstea-2.md)
