# Canadian-Themed Airplane Commercials Air Canada Unveils the Travel Like a Canadian Campaign By Grace Mahas | Published 2019-10-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/travel-like-a-canadian References: [thedrum](https://www.thedrum.com/creative-works/project/fcb-canada-air-canada-travel-canadian) & [aircanada](https://www.aircanada.com/ca/en/aco/home.html/?Ddggghh) Air Canada plays on the commonly held belief that Canadians are extremely polite and well mannered in its new 'Travel Like a Canadian' campaign. The commerical features Sandra Oh -- a [Canadian actress](https://www.trendhunter.com/trends/performance-enhancing-canadians) who is best known for her work in Grey's Anatomy and Killing Eve. The Travel Like a Canadian campaign showcases the actress trying to "bring the world a little more Canada" by embracing other cultures through her various interactions. In addition, the commercial promotes stereotypically Canadian foods such as [ketchup chips](https://www.trendhunter.com/trends/call-of-the-mustaches), poutine, and Caesars -- a tomota-drink with extravagant garnishes atop it including burger slides. The Travel Like a Canadian campaign speaks to Air Canada's roots while promising passengers a polite and considerate voyage. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 29% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Politeness and Mannerisms:** Disruptive innovation opportunity: Develop customer service training programs for industries seeking to improve their reputation for politeness and courtesy. - **Cultural Embracement:** Disruptive innovation opportunity: Create travel experiences and campaigns that encourage people to explore and appreciate different cultures. - **Promoting Local Cuisine:** Disruptive innovation opportunity: Introduce unique and regional food options in the airline industry, providing travelers with a taste of local culture during their journey. ### Sectors Adopting This - **Hospitality:** Disruptive innovation opportunity: Incorporate Canadian-themed experiences into hotels, resorts, and restaurants to attract international tourists. - **Travel and Tourism:** Disruptive innovation opportunity: Develop travel packages and itineraries that focus on cultural immersion and authentic experiences. - **Food and Beverage:** Disruptive innovation opportunity: Expand the availability of unique and traditional cuisine options, like Canadian delicacies, in the food and beverage industry. ## Related on Trend Hunter - [Canadian-Made CPG Brand Campaigns](https://www.trendhunter.com/trends/made-by-canadians-for-canadians.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Cheeky Ocean-Renaming Campaigns](https://www.trendhunter.com/trends/canadien-ocean.md) - [Complimentary Airline Snacks](https://www.trendhunter.com/trends/complimentary-snacks.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Luxe Airline Cafe Experiences](https://www.trendhunter.com/trends/air-canada-caf.md) - [Nostalgic Hockey-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/hockey-song.md) - [Caffeine-Free Ginger-Flavored Sodas](https://www.trendhunter.com/trends/canada-dry-ginger-ale.md)