# Simulated Travel Kits Volkswagen's Instant Off-Road Kit Boasts an Artisanal Aesthetic By Jana Pijak | Published 2015-03-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/travel-kit References: [thedieline](http://www.thedieline.com/blog/2015/3/23/volkswagen-instant-off-road-kit) Dubai-based creative agency Soho Square designed this simulated travel kit for their client [Volkswagen](https://www.trendhunter.com/trends/campercentric-kitchen-kit). The Instant Off-Road Kit is unlike most promotional materials and encourages one to get outdoors without having to be outside. Recognizing that many don't actually take their [off-road vehicle](https://www.trendhunter.com/trends/dacia-duster-4x4) off-roading, Soho Square encourages owners of this kit to experience the outdoors wherever they are, even if for just a few minutes. Volkswagen is no stranger to [innovative marketing](https://www.trendhunter.com/trends/you-are-how-you-car) and is recognized for a myriad of memorable ad campaigns. This faux travel kit comes in a blue tin box and is is equipped with essentials that boast an artisanal aesthetic. In addition to novelty items like spray-on mud, tan in a can and fake blood, the kit is also equipped with bandaids, fake grass and even fake bugs to add authenticity to one's simulated outdoor experience. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 58% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Simulated Travel:** There is a growing trend of creating simulated travel experiences for people who may not have the time or ability to travel. - **Artisanal Aesthetic:** The use of artisanal aesthetics in promotional materials is becoming a popular trend, as it adds a unique and premium feel to products. - **Innovative Marketing:** Companies like Volkswagen are pushing the boundaries of traditional marketing by creating unique and memorable promotional campaigns. ### Sectors Adopting This - **Creative Agencies:** Creative agencies, like Soho Square, are finding opportunities in designing simulated travel kits and other innovative promotional materials. - **Automotive Industry:** The automotive industry, including companies like Volkswagen, can explore the potential for creating unique marketing campaigns to appeal to a wider audience. - **Outdoor Recreation:** The trend of simulated travel kits presents an opportunity for the outdoor recreation industry to offer experiences that cater to individuals who may not have access to outdoor environments. ## Related on Trend Hunter - [Rental-Compatible Camper Kits](https://www.trendhunter.com/trends/camper-kits.md) - [Compact Fully-Functioning Camp Vehicles](https://www.trendhunter.com/trends/busbox.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Branded Automotive Countryside Tours](https://www.trendhunter.com/trends/porsche-rooftop-camper-experience.md) - [All-in-One Camper Kits](https://www.trendhunter.com/trends/campit-camping-kit.md) - [At-Home Beach Kits](https://www.trendhunter.com/trends/beach-in-a-box.md) - [Off-Road Campsite Solutions](https://www.trendhunter.com/trends/collaborative-adventure-mobility-platform.md) - [Tent-Topped Electric Vehicles](https://www.trendhunter.com/trends/koda-enyaq-iv-80-festeval.md) - [Camper-Centric Kitchen Kits](https://www.trendhunter.com/trends/campercentric-kitchen-kit.md)