# Scented Travel Guidebooks The Smell York Guidebook Lets Users Smell Different Tourist Attractions By M | Published 2014-05-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/travel-guidebooks References: [gizmodo](http://gizmodo.com/smell-test-can-a-scratch-and-sniff-booklet-really-take-1572400147) & [visityork.org](http://www.visityork.org/) Most travel guidebooks are filled with beautiful illustrations and comprehensive text to help you envision visiting a famous tourist attraction. To give travelers an entirely different experience, British travel agency VisitYork has released the Smell York guidebook that allows tourists to smell famous places in the city of York. The Smell York is an innovative [scratch-and-sniff guidebook](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign) that lets readers use their [sense of smell](https://www.trendhunter.com/trends/scent-sanctuary) to experience potential travel locations. The Smell York guidebook is organized by season so when readers pick up these travel guidebooks they can flip through the pages, scratch at the pictures and enjoy sniffing how the place smells. Travelers can enjoy smelling York's farm lands, the North York Moors and even the smell of the city's haunted ghost. Whether the smells are accurate to each location is up for debate, but the Smell York guidebook is definitely one of its kind. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 40% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Scented Guidebooks:** Opportunity to create more innovative scented guidebooks to appeal to tourists' sense of smell. - **Multi-sensory Travel Experiences:** The trend of incorporating all five senses into travel experiences presents an opportunity for companies to create unique and memorable vacations. - **Interactive Guidebooks:** The Smell York guidebook demonstrates the potential for guidebooks that engage multiple senses, such as touch and smell, to provide a more interactive experience. ### Industries Being Reshaped - **Tourism and Travel:** Travel agencies, hotels, and tour companies can benefit from offering multi-sensory travel experiences to stand out in a competitive industry. - **Publishing:** Publishing companies have an opportunity to create innovative guidebooks that engage readers in new ways, such as scratch-and-sniff books or books with tactile elements. - **Fragrance and Perfume:** Fragrance and perfume companies can partner with travel companies to create scents that are unique to specific locations, and sell them to consumers who want to recreate the experience at home. ## Related on Trend Hunter - [Phone Directory Fragrances](https://www.trendhunter.com/trends/eau-de-yellow-pag.md) - [Mountain Air Sommeliers](https://www.trendhunter.com/trends/mountain-tours.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Globally Influenced Perfume Books](https://www.trendhunter.com/trends/perfume-atlas.md) - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [Smell-Oriented Virtual Masks](https://www.trendhunter.com/trends/city-university-of-hong-kong.md) - [Aromatic Memory Projection Systems](https://www.trendhunter.com/trends/scent-camera-memory-station.md) - [Shanghai Scented Bookstores](https://www.trendhunter.com/trends/scented-bookstore.md) - [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md)