# Social Media Travel Guides The Sherpa App Converts Instagram Accounts into Visual Travel Platforms By M | Published 2016-04-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/travel-guide References: [swiss-miss](http://www.swiss-miss.com/2016/04/sherpa.html) & [trysherpa](http://trysherpa.com/) The Sherpa mobile app utilizes the popularity of social media platform [Instagram](https://www.trendhunter.com/trends/sseennapp) by transforming the photos people take of different locations into a curated travel guide. The guides are depicted through a visual medium, showcasing the locations from the perspective of a locale or tourist. Instagram is an illustration-based platform with users creating curated content to showcase their daily lives. This often leads many users to post about their travels and adventures as a visual diary, making Sherpa's concept of turning the app into a travel guide an innovative one. The guides will showcase different locations through the lens of users catering to a wide audience with a database of photos that offer a variety of styles, themes and perspectives into each destination. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 68% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Curated Travel Guides:** Disruptive innovation opportunity: Creating curated travel guides based on user-generated content from social media platforms like Instagram. - **Visual Medium Platforms:** Disruptive innovation opportunity: Developing visual platforms that transform user-generated photos into curated guides for various industries. - **User-generated Content Curation:** Disruptive innovation opportunity: Curating user-generated content from social media platforms to create valuable and unique guides for different audiences. ### Who This Affects Most - **Travel and Tourism:** Disruptive innovation opportunity: Leveraging user-generated photos from social media to provide personalized travel recommendations and experiences. - **Technology and Mobile Apps:** Disruptive innovation opportunity: Developing mobile apps that curate user-generated content from social media platforms to offer unique and visual experiences for users. - **Social Media and Content Marketing:** Disruptive innovation opportunity: Integrating user-generated content from social media platforms into marketing strategies to engage and inspire target audiences. ## Related on Trend Hunter - [Real-Time App-Based City Guides](https://www.trendhunter.com/trends/the-welcome-app.md) - [Interactive Travel Showcases](https://www.trendhunter.com/trends/sseennapp.md) - [Community Travel Platforms](https://www.trendhunter.com/trends/travelshare.md) - [Travel Story Visuals](https://www.trendhunter.com/trends/travel-wrapped.md) - [Personalized AI Travel Guides](https://www.trendhunter.com/trends/ai-travel-guide.md) - [Travel Budget Management](https://www.trendhunter.com/trends/my-budget-sherpa-app.md) - [Social Media-Based AI Travels](https://www.trendhunter.com/trends/lets-trip-ai.md) - [Smart Travel Companions](https://www.trendhunter.com/trends/polarsteps1.md) - [Location-Based Photo Sharing](https://www.trendhunter.com/trends/personalized-picture-albums.md)