# Striking Desert Editorials The Fifth Installment of the Paracosm Travel Diaries is Bittersweet By Vasiliki Marapas | Published 2014-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/travel-diaries References: [c-heads](http://www.c-heads.com/2014/05/26/paracosm-travel-diaries-5-sam-li-and-jenna-lipps-on-a-journey-for-the-sake-of-art/) & [samlivm.tumblr](http://samlivm.tumblr.com/) The fifth and final installment of the 'Paracosm [Travel Diaries](https://www.trendhunter.com/trends/travel-diaries-collection),' photographed by Sam LI and starring Jenna Lipps, has made its debut on C-Heads. Beyond spectacular scenery, the series was imbued with a sense of love, honesty and friendship. Even with a broken foot, Lipps was a good sport throughout the remainder of the trip. Her perseverance and commitment is especially apparent in one photograph, as she crawls on all fours towards [the sunset](https://www.trendhunter.com/trends/summer-dreaming-collection), intent on helping LI capture the perfect shot. LI recalls the experience by saying, “In retrospect, this trip has brought us closer than ever. [...] I was sure [road trips](https://www.trendhunter.com/trends/travel-south-dakota) brought people closer but for several parts of the road trip it really put our friendship to the test. [...] But despite all the arguments we’ve had, for me, looking back I noticed each photo I took of her, in each moment, there was this mad love for her." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Travel Photography Editorials:** Opportunity for photographers to capture unique landscapes and authentic human experiences in remote destinations. - **Adventure Tourism:** Opportunity for tour operators to develop immersive travel experiences that offer a deeper connection to nature and local culture. - **Friendship-based Marketing:** Opportunity for brands to showcase authentic interpersonal relationships and foster emotional connections with consumers in their advertising campaigns. ### Who This Affects Most - **Photography:** Photographers specializing in travel and adventure photography can leverage social media to grow their business and showcase their unique talents. - **Tourism:** Tourism operators can create tailor-made adventure travel experiences that cater to consumers' desire for authentic local experiences in remote destinations. - **Advertising:** Advertising agencies can create campaigns that appeal to consumers' desire for emotional connection and authenticity by featuring real-life friendships and relationships in their creative concepts. ## Related on Trend Hunter - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Hospitality-Focused Cultural Initiatives](https://www.trendhunter.com/trends/behind-the-journey.md) - [Road Trip-Inspired Candle Collections](https://www.trendhunter.com/trends/road-trips-collection.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md)