# Collapsible Shot Glasses The 'Salut! Travel Cup' Lets You Have a Quick Shot Wherever You Are By Alexander Lam | Published 2013-08-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/travel-cup References: [fancy](http://fancy.com/things/414971343235189941/Salut-Travel-Cup) & [izola](http://www.izola.com/products/salut-travel-cup) The 'Salut! Travel Cup' by Izola expands and collapses so that you're never without the perfect drink container. Izola's portable shot glass works to expand and compact into a small disc-shaped package. In the collapsed form, the cup can easily fit into any pocket or bag. Text that reads "Salut!" greets you from the top of the collapsed cup. Salut! was built around Izola's focus on utilitarian and durable design. The steel cup can be used in the toughest of conditions without fear of damage. Izola designed the shot glass with steel instead of another material like plastic so that you can use the cup for an adventure of any length. The cup's stainless feature means that it is easily cleanable. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 39% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Collapsible Drinkware:** Disruptive innovation opportunity lies in creating more versatile and durable portable drinkware products. - **Adventure-ready Drinkware:** There is a demand for drinkware products that can withstand harsh outdoor conditions and cater to the needs of adventure-seeking consumers. - **Minimalist Design:** Simplicity and minimalism are emerging trends in the drinkware industry, that call for sleek and practical designs. ### Who This Affects Most - **Travel and Outdoor Industry:** Travel and outdoor industry can take advantage of the demand for adventure-ready drinkware products with practical features and durable design. - **Hospitality Industry:** Hotels, restaurants, and bars can benefit from carrying collapsible drinkware to offer innovative solutions to their on-the-go customers. - **Household Goods Industry:** The household goods industry can create collapsible drinkware that caters to the needs of minimalist consumers seeking practical yet stylish products. ## Related on Trend Hunter - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Travel-Ready Cocktail Cups](https://www.trendhunter.com/trends/high-camp-tumbler-set.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Festive Titanium Shot Glasses](https://www.trendhunter.com/trends/idea-sekikawa-design.md) - [Space-Saving Wine Glasses](https://www.trendhunter.com/trends/the-splitglass.md) - [Twisting Collapsible Bottles](https://www.trendhunter.com/trends/elio.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Flexible Pro-Grade Espresso Makers](https://www.trendhunter.com/trends/collapsible-espresso-maker.md)