# Kind Travel Campaigns Airbnb Challenges People to Do Something Good in the World with $10 By Laura McQuarrie | Published 2015-01-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/travel-campaign References: [prexamples](http://prexamples.com/2015/01/airbnb-spreads-the-love-in-2015/) & [airbnb](http://www.airbnb.com/one-less-stranger) For its #OneLessStranger [travel campaign](https://www.trendhunter.com/trends/where-theres-a-wyndham), [Airbnb](https://www.trendhunter.com/trends/airbnb-1) wants to inspire the global community to do some good for others. For the stunt, 100,000 of its members will be given $10 to put towards an [act of kindness](https://www.trendhunter.com/trends/bekindnow) for someone else. Although this might not seem like a lot of money, it's enough to do something meaningful in the world, even if it seems rather small. For this pay it forward challenge, Airbnb suggests doing things like making friendship bracelets, planting flowers in a community garden or whipping up some freshly baked goods to share with those in need of food. On its website, Airbnb's #OneLessStranger page collects some of the kind acts that people have done so far with their $10. To participate in the activity online, anyone can join in by sharing a good deed using the campaign hashtag. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Do-something-good Campaigns:** Companies can inspire and reward acts of kindness to promote goodwill in their communities. - **Micro-investment Initiatives:** Giving small amounts of money for social good projects can help businesses promote social responsibility. - **Crowdsourced Kindness:** Companies can harness the power of communities to create more impact and goodwill through online campaigns. ### Sectors Adopting This - **Hospitality:** Companies in the hospitality industry can create campaigns that encourage their customers to contribute positively to their communities. - **Retail:** Retailers can create campaigns that use micro-investments to fund social good projects, giving back to their communities and improving customer engagement. - **Tech:** Tech companies can create online platforms that incentivize goodwill, promoting social responsibility and community engagement among their users. ## Related on Trend Hunter - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md)