# Snapshot Travel Incentives Wow Air's Influencers Will Share a Love of Travel and Social Media By Laura McQuarrie | Published 2016-05-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/travel-and-social-media References: [digiday](http://digiday.com/brands/wow-air-snapchat-contest/) & [snaptraveler.wowair](http://snaptraveler.wowair.com/) Those with a love of travel and social media will want to take advantage of a new incentive from Icelandic budget airline Wow Air. The carrier is looking for four 'SnapTravelers' who will be treated to an all-expenses paid trip around the world, so long as they share snippets of their entire adventure on [Snapchat](https://www.trendhunter.com/trends/snap-pixy). In order to apply to be a SnapTraveler, Snapchat users are being asked to submit a story to Wow Air's website. The ideal candidates will be creative, ambitious and fun with a passion for adventure and storytelling. With one-way fares as low as $99, Wow Air already has appeal to budget-focused travelers, particularly young students and professionals. In place of expensive advertising campaigns, Wow Air uses uses social media initiatives like these across [Instagram](https://www.trendhunter.com/trends/the-coolest-job-on-earth), [Facebook](https://www.trendhunter.com/trends/cape-town) and Tinder in order to amplify its reach to young world travelers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Snaptravelers:** Snapchat users being selected to travel the world in exchange for sharing their adventures on social media. - **Budget-focused Travel:** Low-cost airlines like Wow Air offering affordable one-way fares to attract budget-conscious travelers. - **Social Media Marketing:** Companies like Wow Air utilizing social media platforms like Instagram, Facebook, and Tinder to reach a younger audience. ### Who This Affects Most - **Airline:** Airlines offering incentives like all-expenses paid trips to generate brand awareness and attract customers. - **Travel:** Travel industry responding to the demand for affordable travel options by offering low-cost fares and creative marketing campaigns. - **Social Media:** Companies leveraging social media platforms as a marketing tool to engage with customers and increase brand visibility. ## Related on Trend Hunter - [Content Creator Development Programs](https://www.trendhunter.com/trends/canadas-next-top-creators.md) - [Travel Influencer Initiatives](https://www.trendhunter.com/trends/klook.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Traveler Marketing Platforms](https://www.trendhunter.com/trends/kofluence.md) - [Student-Targeted Trip Promotions](https://www.trendhunter.com/trends/year-of-free-transportation.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Alternative Travel Incentives](https://www.trendhunter.com/trends/roamr-for-friends.md) - [Travel Collectible Platforms](https://www.trendhunter.com/trends/world-traveler.md)