# Trashy Pin-Up Art Lorenzo Masnah Makes Pop Culture Garbage Into an Art Form By Shelby Lee Walsh | Published 2009-07-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/trashy-pin-up-art-lorenzo-masnah References: [nylonmag](http://www.nylonmag.com/?section=article&parid=3324) & [fusegallerynyc](http://www.fusegallerynyc.com) Lorenzo Masnah's collection entitled “Bonita” is anything but trashy - even though it is technically made from trash. The [Mexico-born](https://www.trendhunter.com/trends/racesroots), New York-based artist finds old 60s magazine pin-ups and jazzes them up with his creative tags. The Line Gallery just launched a [solo show](https://www.trendhunter.com/trends/design-miami-2024) featuring Masnah's art, so be sure to check out his neon, bikini-wearing gals that really send a message about the city to the viewers. **Implications** - Masnah explains that he believes "that trash is the carcass of the city." The smart artist uses his images to promote [recycling awareness](https://www.trendhunter.com/trends/daon-pottery), proving that things that have been recycled can become amazing. He shows that once discarded items can have a new life with a little work and care. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 86% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycled Art:** Artists are using trash to create unique and stunning art pieces. - **Sustainable Art:** Artists are promoting a sustainable lifestyle by showcasing the beauty of recycled materials. - **Eco-awareness Art:** Artists are using their creativity to educate and raise awareness on environmental issues. ### Where This Applies - **Art and Design:** Artists and designers can incorporate sustainability and eco-consciousness as a key part of their art. - **Waste Management:** Companies in the waste management industry could benefit from creative upcycling initiatives that turn trash into art handling. - **Marketing and Advertising:** Companies in the marketing and advertising industry can incorporate eco-awareness art in their campaigns to raise awareness on recycling and the environment. ## Related on Trend Hunter - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Neo-Mexican Art Exhibits](https://www.trendhunter.com/trends/para-morelio.md) - [Waste-Incorporated Chair Designs](https://www.trendhunter.com/trends/knoll-chairs.md) - [Abandoned Bikes-Turned Art](https://www.trendhunter.com/trends/objects-from-frames.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Dynamic Upcycled Art Exhibitions](https://www.trendhunter.com/trends/bolibana.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)