# Garbage Odysseys MIT Trash Track Project Follows the Journey of Refugee Refuse By Brian G Randles | Published 2009-12-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/trash-track-project References: [designboom](http://www.designboom.com/weblog/cat/16/view/8465/trash-track.html) & [senseable.mit.edu](http://senseable.mit.edu/trashtrack/) The trash track project consists of placing [microchips on garbage](https://www.trendhunter.com/trends/roam-smart-tracker) and following the journey that the garbage takes. Like a much nastier version of 'Finding Nemo,' the project could potentially lead to some interesting information that would shine a light on the effectiveness of our [waste management system](https://www.trendhunter.com/trends/tacoma). I know I'm pumped, are you? Check out more on the trash track project at [Designboom](http://www.designboom.com/weblog/cat/16/view/8465/trash-track.html). **Implications** - In today's society, rising concerns surrounding the deteriorating state of the planet due to its overuse and mistreatment are becoming more important issues for a variety of individuals. Companies and businesses who make a point of finding solutions to such problems will demonstrate that they are dedicated to social causes and not simply to generating a profit. Consumers will be more likely to invest in products from a company that expresses genuine compassion for important issues. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Trash Tracking:** Opportunity for developing tracking technologies to monitor the journey of garbage and improve waste management systems. - **Waste Management:** Opportunity for innovative waste management solutions that address the growing concerns regarding the state of the planet. - **Socially Responsible Business:** Opportunity for businesses to showcase their commitment towards social causes and attract consumers who prioritize ethical consumption. ### Sectors Adopting This - **Technology:** Technology industry can explore developing microchips or tracking technologies to monitor the movement of waste. - **Environmental Services:** Opportunity for the environmental services industry to develop innovative waste management solutions. - **Consumer Goods:** Consumer goods industry can leverage socially responsible practices to attract environmentally-conscious consumers. ## Related on Trend Hunter - [Trash-Converting Snack Campaigns](https://www.trendhunter.com/trends/seanack.md) - [Gamified Trash Pickers](https://www.trendhunter.com/trends/rubbish-beam.md) - [Rodent-Preventative Trash Bins](https://www.trendhunter.com/trends/group-project.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Cambodian Smart Waste Services](https://www.trendhunter.com/trends/smart-clean-siem-reap.md) - [Food Safety Tracking Devices](https://www.trendhunter.com/trends/ecotracker.md) - [Stress-Reducing Garbage Initiatives](https://www.trendhunter.com/trends/trash-time-out-campaign.md) - [Environmental Action Platforms](https://www.trendhunter.com/trends/clean-something-for-nothing.md) - [Renewable Circular Trash Cans](https://www.trendhunter.com/trends/mill.md)