# Competitive Gown Destruction Brides Get Gritty for the "Trash the Dress" Competition By Shelby Lee Walsh | Published 2009-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trash-the-dress-wpja References: [divinecaroline](http://www.divinecaroline.com/22072/83816-trash-dress--wedding-photo-contest) Everything is supposed to be perfect on your wedding day—especially the bride’s dress. For the brides above, however, they seem to be having the time of their lives trashing their [traditional white gowns](https://www.trendhunter.com/trends/houghton-x-albright). The photos in the gallery were winners of the “Trash the Dress” competition hosted by the [Wedding Photojournalist Association](https://www.trendhunter.com/trends/guide-for-grooms) (WPJA). The organization hosts a variety of other fun contests similar to this one, but this contest is always most popular by far. Take a look above for some impeccably timed [wedding dress](https://www.trendhunter.com/trends/bridal-resale-program) destruction! ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 85% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Trash the Dress:** Disruptive innovation opportunity to offer unique and alternative ways for brides to express themselves by trashing their wedding dresses. - **Photography Contests:** Disruptive innovation opportunity to create online platforms or apps that host interactive and engaging photography contests for different themes and genres. - **Alternative Wedding Experiences:** Disruptive innovation opportunity to create unconventional wedding experiences that cater to couples seeking non-traditional options, such as trashing the dress competitions. ### Who This Affects Most - **Wedding Photography:** Disruptive innovation opportunity for wedding photographers to offer additional services like organizing and documenting trash the dress competitions. - **Event Planning:** Disruptive innovation opportunity for event planners to create immersive and unique wedding experiences, including organizing and coordinating trash the dress competitions. - **Fashion Design:** Disruptive innovation opportunity for fashion designers to create wedding dresses specifically designed to withstand trashing and destruction, tapping into the trend of trash the dress competitions. ## Related on Trend Hunter - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Wedding Wardrobe Emergency Kits](https://www.trendhunter.com/trends/the-bride-kit.md) - [Villainous Bridal Gowns](https://www.trendhunter.com/trends/allure-bridals-disney-bridal-gowns.md) - [Next-Day Wedding Photos](https://www.trendhunter.com/trends/wedding-photos.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md)