# Recycled Content Advertisements Everybody.World's Trash Tee Ad Uses "Recycled" Audio and Video By Laura McQuarrie | Published 2018-06-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/trash-tee References: [everybody.world](https://everybody.world/recycled-cotton-trash-tee/) To bring attention to the fact that its Trash Tee is a t-shirt made from 100% materials, Everybody.World created an entire commercial based on the same premise, using [recycled audio and video clips](https://www.trendhunter.com/trends/glad-x-sesame-street). The ad combines stock footage that's over a decade old with audio clips from the 1950s, which gives the entire video a retro feel. In any instances where new footage was needed, the brand shot footage on vintage Kodak film to create continuity. Everybody.World's Trash Tee is a product that's made from [100% processed waste cotton fibers](https://www.trendhunter.com/trends/unifi), helping to give new life to a material that other companies see no value in. In addition to highlighting the [eco-friendly product](https://www.trendhunter.com/trends/cos-2), the advertisement also spotlights the people behind the brand and its philosophy. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Retro-themed Advertising:** Opportunity for brands to create engaging advertisements using recycled audio and video clips for a nostalgic feel. - **Sustainable Fashion:** Innovative brands can explore using 100% processed waste cotton fibers to create eco-friendly products like Everybody.World's Trash Tee. - **Revitalizing Vintage Footage:** Potential for brands to repurpose old stock footage with new narratives, providing a unique and nostalgic visual experience. ### Industries Being Reshaped - **Advertisting:** Opportunities for ad agencies and brands to incorporate recycled audio and video clips to create engaging and sustainable advertisements. - **Fashion:** The fashion industry can embrace sustainability by using recycled materials like processing waste cotton fibers to create trendy and eco-friendly clothing. - **Film and Media Production:** Revitalizing vintage footage opens doors for film and media production companies to repurpose historical clips, creating new narratives and visual experiences. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Recycled Dish Towels](https://www.trendhunter.com/trends/recycled-dish-towels.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md)