# Slow Fashion Banking Ads DBS Ask Consumers to Rethink the Fashion Industry in the 'Trash Princess' By Grace Mahas | Published 2019-10-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/trash-princess References: [thedrum](https://www.thedrum.com/creative-works/project/dbs-fashion-slowdown) & [youtube](https://www.youtube.com/watch?v=A2rr1r9FP2E) DBS, one of the world's most valuable banks, recently released the 'Trash Princess' inniative that confronts viewers with startling information about the fashion industry including the fact that it's the second-largest polluter in the world -- only second to the oil industry. It takes place at a runway show were a group of guests discuss the environmental consequences brought forth by [fast fashion](https://www.trendhunter.com/trends/regeneration-nation). The Trash Princess film progresses to showcase a workshop of one of the characters who upcycles post-consumer products to create new garments. For example, there are shorts made from recycled water bottles, a shirt made from used coffee grounds, and a recycled pillow. As part of its effort to create a sustainable world, DBS launched four sustainability interest groups and also hosts [clothing swaps](https://www.trendhunter.com/trends/primark-swap-shop) for employees -- so far collecting more than 200kg of donated items. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Creating fashion from sustainable sources to reduce impact on the environment. - **Circular Economy:** Changing the current linear economic model of take-make-dispose to an economy where resources are kept in use for as long as possible. - **Upcycling:** Transforming waste materials to create new, higher value products. ### Industries Being Reshaped - **Banking:** Opportunities for banks to implement sustainable practices and invest in environmentally conscious companies. - **Fashion:** Opportunities for fashion industry to shift to sustainable practices like upcycling, using natural fabrics and reducing waste. - **Waste Management:** Opportunities for companies in the waste management industry to integrate circular economy principles and work toward zero waste. ## Related on Trend Hunter - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Secure Card Recycling Systems](https://www.trendhunter.com/trends/card-recycling-system.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Kids Cartoon Capsules](https://www.trendhunter.com/trends/primark-2.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md)