# Ghastly Garbage Photography This Alarming Trash Photo Series Will Shock You By Farida Helmy | Published 2014-07-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/trash-photo-series References: [designtaxi](http://designtaxi.com/news/367085/Thought-Provoking-Photos-Of-People-Posing-With-A-Week-s-Worth-Of-Their-Trash/) & [greggsegal](http://www.greggsegal.com) In this provoking trash photo series we come face to face with the amount of garage different American families go through in a span of a single week. And the results are pretty shocking. Asking different people to pose with a week's worth of their trash, photographer Gregg Segal uses this trash photo series as a visualization tool to really hone in on the trash problem the United States seems to have. In his ongoing series ‘7 Days of Garbage’, the photographer does a beautifully candid job portraying the amount of trash we throw in our bins and is hoping to make a difference in pushing people to become more conscious. According to the [U.S. Environmental Protection Agency](https://www.trendhunter.com/trends/cloroxpro), the average American produces more than 4 pounds of garbage per day -- which is 50% more than the amount produced by Western Europeans. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-consciousness:** There is an opportunity for businesses to create and promote eco-friendly products and packaging to combat the issue of excessive waste. - **Sustainable Living:** The trend towards sustainable living presents opportunities in various industries, including fashion, as consumers become more aware of their waste and carbon footprint. - **Circular Economy:** The idea of a circular economy, where waste is minimized and resources are reused and recycled, presents opportunities for innovation in waste management and resource recovery industries. ### Industries Being Reshaped - **Packaging:** There is an opportunity for companies to develop and promote eco-friendly packaging options to reduce waste and promote sustainability. - **Waste Management:** Innovations in waste management technology and methods can reduce the amount of waste produced and promote resource recovery. - **Fashion:** The trend towards sustainable living has created a demand for eco-friendly and ethical fashion options that minimize waste and promote sustainability. ## Related on Trend Hunter - [Stress-Reducing Garbage Initiatives](https://www.trendhunter.com/trends/trash-time-out-campaign.md) - [Whimsical Garbage Bags](https://www.trendhunter.com/trends/playful-garbage-bags.md) - [Customizable Garbage Cans](https://www.trendhunter.com/trends/totem-compact-unit.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Miniature Household Cleaners](https://www.trendhunter.com/trends/the-5-collection.md) - [E-Waste Take-Back Boxes](https://www.trendhunter.com/trends/tech-take-back-box.md) - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Chic Utilitarian Trash Cans](https://www.trendhunter.com/trends/carden-the-twin.md)