# Plastic Bag Princesses Models Wear Tape and Boxes for AnOther Magazine By Rachel | Published 2009-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trash-fashion References: [fashionista](http://fashionista.com/2009/05/another_magazine_editorial_with_lara_stone_anne_v.php?img=9) & [anothermag](http://www.anothermag.com/) For Spring/Summer 2009, [AnOther Magazine](https://www.trendhunter.com/trends/amborxyde-17) did a photo spread featuring models wearing [cardboard boxes](https://www.trendhunter.com/trends/cardboard-chaos), plastic “[Footlocker](https://www.trendhunter.com/trends/air-max-plus-moonlight)” bags, and packaging tape. I know we’re living in a recession, but who knew it had gotten this bad? All in all, it’s a witty photo feature that at least shows once and for all that models can wear anything and still look gorgeous. The spread was shot by Willy Vanderperre and is featured in the Spring/Summer ‘09 copy of AnOther Magazine. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Explore sustainable alternatives to traditional fashion materials like plastic bags and packaging tape. - **Creative Repurposing:** Consider repurposing unconventional materials, like cardboard boxes and packaging tape, to create unique and artistic fashion statements. - **Unconventional Fashion Photography:** Experiment with alternative forms of fashion photography to challenge traditional beauty standards and showcase innovative clothing designs. ### Industries Being Reshaped - **Fashion and Apparel:** Find innovative ways to incorporate sustainable materials and creative repurposing techniques into clothing and accessory designs. - **Photography and Art:** Embrace unconventional fashion photography styles to capture unique perspectives and challenge traditional norms. - **Sustainability and Recycling:** Develop new strategies and technologies to repurpose and recycle materials, reducing waste and supporting a circular economy. ## Related on Trend Hunter - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)