# Guerrilla Election Campaigns Trash Cans Marked "DC Ballot Box" By Bianca | Published 2007-10-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/trash-cans-marked-dc-ballot-box References: [princeofpetworth.blogspot](http://princeofpetworth.blogspot.com/2007/10/ha-i-can-support-this-political.html) In Washington, the most recent [political guerrilla campaign](https://www.trendhunter.com/trends/mwcurated) to win votes were the "DC Ballot Box (your vote goes here)" stickers found all over public garbage cans. They certainly get the point across! "I would way rather have a nice independent book store in Columbia Heights/Petworth than have one voting [Congressional Representative](https://www.trendhunter.com/trends/votesee). I would trade two DC senators if every Thursday I could open up the Post and not read about crimes being committed on Varnum St., Georgia Ave., and Allison St.? So my question is: What do you think are the most pressing issues for the residents of DC? Voting rights or quality of life issues?" **Implications** - This campaign makes a strong political statement that today's free-spirited youth consumer can appreciate. Ultimately, this rebellious attitude is becoming increasingly popular. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What Makes This Trend Stand Out - **Political Guerrilla Campaigns:** Opportunities for disruptive innovation lie in creating unconventional political campaigns that resonate with free-spirited youth consumers. - **Youth Activism:** Companies can leverage the rebellious attitude of today's youth consumers to create marketing campaigns that tap into social and political issues they care about. - **Unconventional Advertising:** There is potential for disruptive innovation in creating unique and unexpected advertising campaigns that use public spaces and unconventional mediums to capture attention and create political or social awareness. ### Sectors Adopting This - **Politics:** The political sphere can benefit from incorporating unconventional and youth-oriented campaigning strategies to engage younger and more politically apathetic demographics. - **Marketing and Advertising:** Marketing and advertising firms have opportunities to create out-of-the-box advertising campaigns that use public spaces and unconventional mediums to connect with a younger, rebellious demographic. - **Social Activism:** Organizations focused on social activism can leverage the rebellious spirit of youth consumers to create campaigns that inspire political and social change. ## Related on Trend Hunter - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Voting-Encouraging Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-promotions.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Satirical Political Campaigns](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper.md) - [Shopping Basket Voting Systems](https://www.trendhunter.com/trends/shopping-basket-voting.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)