# Trash Can Couture Simon Rasmussen Promotes Fashionable Upcycling for Spring 2011 By trendstop.com | Published 2010-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trash-can-couture References: [blog.trendstop](http://blog.trendstop.com/?p=1182) & [copenhagenfashionweek](http://www.copenhagenfashionweek.com/) As the impact of the recession continues to make its presence felt, fashion takes inspiration from a new financial landscape. Trash can couture, which sees designers literally raiding the bin, represents a new take on [fashionable upcycling](https://www.trendhunter.com/trends/regeneration-nation). Simon Rasmussen drew from this mentality in his Spring Summer 2011 collection, stuffing puffas with fabric and [plastic bags](https://www.trendhunter.com/trends/march-packable-tote-bag), and by embellishing [oversized coats](https://www.trendhunter.com/trends/rudsak-fallwinter-24) with newspaper, cheese garters and plastic cups. Burnt denim and coats created from reappropriated quilts completed the look, cocooning the wearer in a soft and protective shelter that provides a new urban hermit. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Trash Can Couture:** Fashion designers are creating high-end fashion using materials discarded in trash cans, presenting an opportunity for upcycling and sustainable fashion. - **Fashionable Upcycling:** The trend of upcycling in fashion is gaining popularity as designers repurpose materials to create unique and environmentally-friendly clothing. - **Reappropriated Quilts:** Quilts are being repurposed in fashion, providing an opportunity for innovative and cozy designs. ### Sectors Adopting This - **Fashion Design:** The fashion design industry can take advantage of the trend of trash can couture by exploring innovative ways to use discarded materials and promote sustainability. - **Textile Recycling:** The textile recycling industry can benefit from the rise of fashionable upcycling by developing efficient processes to repurpose discarded fabrics and reduce waste. - **Environmental Sustainability:** The environmental sustainability industry can capitalize on the trend of repurposing quilts by promoting sustainable practices and encouraging the use of eco-friendly materials in fashion and home decor. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md)