# Trash Ads Brazil Salvation Army Campaign (Made From Real Garbage) By Chris Skleryk | Published 2007-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trash-ads-brazil-salvation-army-campaign References: [woostercollective](http://www.woostercollective.com/2007/02/salvation_army_campaign_in_brasil.html) This is an interesting Ad campaign for the [Salvation Army](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army) in Brazil; its main goal, to raise awareness, [donations of clothes](https://www.trendhunter.com/trends/thrift-it-back) and money. Using real cardboard, plastic trash bags and other junk found in the streets, a sign is made up and posted outdoors. And on that sign is a picture referencing back to the living conditions of the people they help. Cheap and very effective. **Implications** - By using found trash as an advertising medium, the Salvation Army created a hard-hitting [ambient campaign](https://www.trendhunter.com/trends/mwcurated) without wasting money on billboards, posters or other resources. This emphasis on frugality and a care of one's community runs true to what the Salvation Army is all about. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Ambient Advertising:** The use of unconventional advertising materials, such as found trash, to create impactful campaigns. - **Creative Reuse:** The repurposing of discarded materials, like cardboard and plastic trash bags, for advertising purposes. - **Frugal Marketing:** The practice of using low-cost, resourceful methods, like creating signs from found trash, to promote a cause or product. ### Industries Being Reshaped - **Nonprofit:** Nonprofit organizations can use innovative advertising techniques, like ambient advertising with trash, to raise awareness and donations. - **Marketing and Advertising:** The marketing and advertising industry can explore creative reuse of materials and frugal marketing to create cost-effective and impactful campaigns. - **Environmental Services:** Companies in the environmental services sector can employ creative reuse strategies and frugal marketing to promote sustainable practices and raise awareness about recycling. ## Related on Trend Hunter - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)