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# Rapper Sneaker Collaborations
A$AP Ferg Teams Up with adidas for This 'Trap Lord' Release

By David Ingram | Published 2015-11-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/traplord
References: [sneakernews](http://sneakernews.com/2015/11/04/aap-ferg-joins-adidas-and-launches-his-first-sneaker-collaboration/) & [caplex](http://ca.complex.com/sneakers/2015/11/asap-ferg-adidas-skateboarding-adi-ease-traplord)

Harlem rapper A$[AP](https://www.trendhunter.com/trends/audemars-piguet-x-ambush) Ferg teamed up with [adidas](https://www.trendhunter.com/trends/thug-club-1) Skateboarding to create this 'Trap Lord' capsule collection.

The collection will feature the release of the 'Trap Lord x adidas adi-Ease' skate sneaker in both a black and cream colored shoe design. The low profile suede sneaker will be adorned with designs inspired by canvas paintings. The shoes will pay tribute to the memory of rapper A$AP Yams who recently passed away. Writing is on prominent display throughout the sneaker's upper, and is even printed on the shoe's laces as well. A contrasting gold colored branding also decorates the shoe alongside the words "Hood Pope" from the A$AP Ferg song of the same name.

The capsule release will also feature two shirt designs available in both black and white that are also decorated with the rapper's distinctive sense of style.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 39% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Collaborative Fashion Collections:** Opportunity for fashion brands and artists/celebrities to collaborate on limited edition apparel and accessories.
- **Celebrity Tribute Collections:** Emerging trend of fashion collections that pay homage to influential celebrities and their legacies.
- **Personalized Sneaker Designs:** Growing demand for customized and unique sneaker designs that reflect individual style and personality.

### Who This Affects Most

- **Fashion:** Fashion brands can explore collaborations with artists and celebrities to create exclusive collections that resonate with consumers.
- **Music:** Opportunity for musicians and their brands to leverage their influence and create fashion collections that celebrate their art.
- **Retail:** Retailers can tap into the personalized sneaker trend by offering services that allow customers to customize and design their own sneakers.

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