# Transsexual & Theft Scarevertising ‘Alfer GPS Sale' and Installation' Ads By Ayman | Published 2008-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/transsexual-theif-alfer-gps-sale-installation-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/alfer_gps_sale_and_installation_transsexuals?size=_original) & [alfer.ve](http://www.alfer.com.ve/) While I could use a [GPS device](https://www.trendhunter.com/trends/tesco-5) to find my polling place or that great restaurant I always hear about, the new campaign for Alfer GPS Sale and Installation uses a different unorthodox approach to get you to buy their product: transsexuals and thieves as a [scarevertising technique](https://www.trendhunter.com/trends/scary-good). How do they do it? How about ending up in the seedy *Stroke avenue* instead of *Stock avenue*? And let’s hope you can make it with all your money and your car intact through *Crook avenue*, while you were looking for *Cook avenue*. The [cheeky campaign](https://www.trendhunter.com/trends/where-have-you-been) was photographed by Marcel Boldú for DRAFTFCB Caracas, Venezuela with creative directors Macoco Moreira, Carlos Rusconi, art director Daniel Méndez and copywriter Macoco Moreira. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Unorthodox Advertising:** Exploring unconventional methods to grab consumers' attention and increase product visibility. - **Scarevertising:** Utilizing fear and shock tactics in advertising to evoke strong emotional reactions and drive consumer behavior. - **Location-based Marketing:** Leveraging GPS technology to deliver targeted advertisements based on consumers' physical location. ### Industries Being Reshaped - **Advertising:** An industry that can capitalize on unique and creative approaches to advertising campaigns. - **Technology:** The use of GPS technology in advertising presents opportunities for innovation and personalized consumer experiences. - **Automotive:** Exploring ways to integrate location-based advertisements into car navigation systems or connected vehicle platforms. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)