# Public Transit-Themed Swimwear Transport for London and Budgy Smuggler Partnered on a Collection By Michael Hemsworth | Published 2024-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler References: [retailtimes](https://retailtimes.co.uk/budgy-smuggler-partners-tfl-for-new-london-underground-themed-collection/) & [budgysmuggler.au](https://budgysmuggler.com.au)  [Transport for London and Budgy Smuggler](https://www.trendhunter.com/trends/bakerl00) announced a new partnership that will see the London Underground used as inspiration for a [range of swimwear](https://www.trendhunter.com/trends/mack-weldon-x-bather). The collection features the recognizable moquette designs from the Northern, District and Victoria lines, which act as the main pattern for the swimwear to give it a stylish and funky profile. The collection is available exclusively to shop on the brand's website where shoppers can pick up swim trunks in the three styles starting at £39.99. Chief Smuggler Adam Linforth commented on the Transport for London and Budgy Smuggler collection saying, "We all get the Tube to work everyday, so we jumped at the chance to join the brands and create something special for the UK Summer that is both iconically Australian and also iconically British; the [TfL](https://www.trendhunter.com/trends/public-transport-safety) x Budgy Smuggler Collection!” ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 81% | Freshness: 25% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Transport-inspired Apparel:** Leveraging transit system aesthetics for fashion offers a unique design while promoting public transportation culture. - **Collaborative Brand Collections:** Partnerships between public institutions and fashion brands can create exclusive product lines that blend distinct cultural symbols. - **Localized Fashion Themes:** Utilizing local and familiar imagery in clothing appeals to regional pride and community identity. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on unique collaborations and thematic inspirations to differentiate their offerings. - **Public Transportation:** Public transit authorities can boost their cultural relevance and visibility through innovative merchandise partnerships. - **E-commerce:** Online retail platforms benefit from exclusive collections that drive traffic and showcase niche products. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Limited-Edition London Collections](https://www.trendhunter.com/trends/powered-by-london.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Transit Anniversary Collections](https://www.trendhunter.com/trends/ttc100.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md)