# Playful Fast Fashion Raincoats Zara's Transparent Raincoat Fuses Function With Fun Design Details By Jana Pijak | Published 2019-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/transparent-raincoat References: [zara](https://www.zara.com/ca/en/transparent-raincoat-p01255007.html?v1=8178602&v2=1180547) [Zara's](https://www.trendhunter.com/trends/zara-2) transparent raincoat boasts a fun and functional design. The see-through outerwear piece is accented with neon yellow piping details along with a convenient, adjustable hood. Additionally, the clothing item features front snap button closures, front pockets for easy storage and a waterproof polyurethane shell that is ideal for wet weather. Priced at just $49.99, Zara's transparent raincoat stays true to the fast fashion giant's youthful aesthetic. The product draws inspiration from recent runway styles like [transparent separates](https://www.trendhunter.com/trends/solament) and shopper accessories that are constructed with plastic-like fabrics. Offered for a fraction of the price, this accessible clothing item brings a designer-inspired look to the masses and can easily be layered atop a Spring denim outfit or other lightweight and seasonal clothing thanks to its oversized fit. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Transparent Clothing:** There is an opportunity for the fashion industry to explore transparent fashion items to create high-end designs to bring attention to their brand. - **Functional Fashion:** There is an opportunity for wearable tech companies to integrate the design aspect with functional technology into clothes and accessories. - **Oversized Clothing:** There is an opportunity for retailers to explore oversized clothing designs as a fashion statement with functional and practical purposes. ### Industries Being Reshaped - **Fashion Retail:** The fashion industry can utilize transparent fabrics and neon color accents to create playful and affordable fast fashion clothing items. - **Rainwear:** Rainwear companies can offer playful designs while making raincoats functional with waterproof and adjustable features that appeal to younger demographics. - **Tech Wearables:** Wearable tech companies can explore integrating functional designs into clothing items that appeal to younger consumers with playful colors, oversized features, and functional technology. ## Related on Trend Hunter - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Hybrid Poncho-Transformed Tents](https://www.trendhunter.com/trends/nrg-metamorph-poncho.md) - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md)