# Optical Illusion Advertising The Red Cross 'Transparent Billboard' Bears Destruction By Amelia Roblin | Published 2010-09-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/transparent-billboard References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/938/red-cross--optical-illusion-billboard) & [bukisa](http://www.bukisa.com/articles/275839_red-cross-earthquake-optical-illusion-mobile-billboard) Driving through San Francisco, the [Red Cross](https://www.trendhunter.com/trends/hometown-heroes) truck and 'Transparent [Billboard](https://www.trendhunter.com/trends/dreamies-treats)' are wreaking havoc. The campaign is shocking and, consequently, extremely effective at bringing home awareness of global disasters. Earthquakes specifically are being showcased by the 'Transparent Billboard,' through realistic-looking scenes of how a Californian city would look if it were struck as hard as Haiti or Chile. I'd expect this close-to-home campaign to muster up some more donations for the wounded and homeless worldwide. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Transparent Billboards:** Transparent billboards that depict realistic scenarios are an emerging trend in advertising, creating impactful and attention-grabbing campaigns. - **Shockvertising:** The use of shocking and dramatic imagery in advertising campaigns is gaining popularity as a way to raise awareness and evoke strong emotional responses from viewers. - **Localized Disaster Awareness:** Campaigns that bring attention to global disasters by showcasing their potential impact on local communities are on the rise, increasing public awareness and encouraging support for relief efforts. ### Sectors Adopting This - **Advertising:** The advertising industry can take advantage of transparent billboards and shockvertising techniques to create memorable and effective campaigns that resonate with audiences and drive engagement. - **Nonprofit:** Nonprofit organizations can utilize transparent billboards and shockvertising to raise awareness and generate donations for global disaster relief efforts, by creating emotionally impactful campaigns that inspire action. - **Outdoor Media:** The outdoor media industry can embrace the use of transparent billboards as a disruptive innovation opportunity, providing advertisers with unique and attention-grabbing platforms to deliver their messages and captivate audiences. ## Related on Trend Hunter - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md)