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# Summer-Ready PVC Totes
Building Block's Translucent Shopping Bag is Exclusive to SSENSE

By Madison Mackay | Published 2018-05-28 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/translucent-shopping-bag
References: [hypebae](https://hypebae.com/2018/5/building-block-ssense-yellow-peephole-pvc-tote) & [ssense](https://www.ssense.com/en-us/women/product/building-block/ssense-exclusive-yellow-transparent-vinyl-peephole-tote/2819718)

Luxury fashion house Building Block is getting consumers ready for the warm weather with a new translucent shopping bag made with a high-end PVC material. The brand teamed up with online retailer SSENSE to release the perfect bag for any [summer vacation](https://www.trendhunter.com/trends/summer-handbag-collection), with a fresh yellow pop of color.

The Peephole tote is constructed with the classic clear vinyl material and features the Building Block logo embossed directly in the center. The interior features a [buffered leather pouch](https://www.trendhunter.com/trends/no-budget-bag) with a zipped closure placed at the top, added to store all small essentials such as makeup or sunglasses. The most interesting addition is the cut-out with a yellow leather trim at the top right corner.

The new translucent shopping bag from Building Block will only be available online at SSENSE for $349.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 49% | Activity: 13% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Translucent Fashion:** The trend of translucent fashion is disrupting the traditional opaque clothing industry and creating opportunities for high-end PVC materials.
- **Functional Fashion Accessories:** The trend of adding functional aspects to high-end fashion items, such as a cut-out for sunglasses or makeup, is disrupting the traditional fashion accessory industry and creating opportunities for innovative designs.
- **E-commerce Exclusive Collaborations:** The trend of exclusive collaborations between luxury fashion brand Building Block with online retailers like SSENSE is disrupting the traditional brick-and-mortar retail industry and creating opportunities for unique online shopping experiences.

### Sectors Adopting This

- **Fashion:** The fashion industry can seize the trend of translucent fashion and innovative design opportunities to create new products with high-end PVC materials and functional aspects.
- **Fashion Accessories:** The fashion accessory industry can seize the trend of adding functionality to items and create new, innovative designs like a cut-out for sunglasses or makeup.
- **E-commerce:** The e-commerce industry can seize the trend of exclusive collaborations between luxury fashion brands and online retailers like SSENSE to create unique online shopping experiences and disrupt the traditional brick-and-mortar retail industry.

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