# Localizing App Services This Live Translation Platform Lets App-Developers Review Their Content By Alyson Wyers | Published 2015-03-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/translation-platform References: [springwise](http://www.springwise.com/playful-translations-apps-reach-global-audiences/) & [colatris](http://colatris.com/index.html) This [live translation platform](https://www.trendhunter.com/trends/poptranslate) is designed to help apps reach audiences worldwide. Colatris lets companies looks at translations of their content, so they can ensure the overall feel of their original app carries over. Translating text literally often results in a loss of personality, emotion and sometimes even context. Even though living in the digital age means we have access to global audiences like never before, lack of localization often prevents it. This [on demand translation platform](https://www.trendhunter.com/trends/ai-translator) offers app-developers the ability to request and change translated content. This enables them to offer localized content retaining the intended energy, humor and feeling of their app. In the next three years, it's expected the market for [non-English mobile apps](https://www.trendhunter.com/trends/codelingo) will quadruple. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Live Translation Platform:** Developing live translation platforms for apps presents an opportunity for companies to expand their global reach while retaining the personality, emotion, and context of their original app. - **Localized Content:** Creating localized content retains the intended energy, humor, and feeling of an app and can help companies reach a larger audience. - **Non-english Mobile Apps:** The market for non-English mobile apps is expected to quadruple in the next three years, creating an opportunity for companies to expand their global reach. ### Where This Applies - **Translation Services:** Companies that provide live translation services for apps can capitalize on the growing global market for non-English mobile apps. - **Mobile App Development:** Mobile app developers that offer translated versions of their apps can expand their global reach and appeal to non-English speaking audiences. - **Localization Services:** Localization services can help businesses reach a wider audience by offering translated content that maintains the original intent and feel of their app. ## Related on Trend Hunter - [App Translation Tools](https://www.trendhunter.com/trends/app-translation.md) - [Instant App Localization](https://www.trendhunter.com/trends/localizeyourapp.md) - [AI App Accessibility Tools](https://www.trendhunter.com/trends/localizebot-context.md) - [App Localization Platforms](https://www.trendhunter.com/trends/quetzal1.md) - [App Translation Platforms](https://www.trendhunter.com/trends/talkshift1.md) - [Multifaceted Translation Platforms](https://www.trendhunter.com/trends/translation-platforms.md) - [Automated Translation APIs](https://www.trendhunter.com/trends/doloc.md) - [Multilingual Translation Tools](https://www.trendhunter.com/trends/travel-translator1.md) - [AI Translation Platforms](https://www.trendhunter.com/trends/verblaze.md)