# Transit Behavior-Improving Poetry The Travel Better London Campaign Promotes Subway Etiquette By Akihiko Tse | Published 2013-10-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/transit-behavior References: [designtaxi](http://designtaxi.com/news/361071/In-London-Poetry-Is-Being-Used-To-Encourage-Better-Subway-Etiquette/) & [travelbetterlondon.tumblr](http://travelbetterlondon.tumblr.com/) With over 1.1 billion people making the trip last year in London's underground subway system, a new etiquette guide written in the form of poems is encouraging better transit behavior. On a [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) account called Travel Better London, created by [Transport For London](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler), [poems written by London poets](https://www.trendhunter.com/trends/the-data-poets) are showcased to encourage better subway etiquette. The pop-up performances will be showcased at nine major Tube stations. One poem, for example, says, "We really don't mean to chide/But try to move along inside/so fellow travelers [sic] won't have to face/an invasion of their personal space." The "poetiquette" initiative was meant to coincide with National Poetry Day in England, and will run until October 4, 2013. The winning poem, including submissions by the public, will be made into a poster and featured at various stations in the sprawling Tube system. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Transit Behavior-improving Poetry:** Using poetry to promote better subway etiquette and improve transit behavior. ### Who This Affects Most - **Public Transportation:** Opportunity for public transportation companies to enhance the passenger experience through creative initiatives like poetry. - **Advertising and Marketing:** Creating unique advertising campaigns that incorporate poetry to engage and educate the audience. - **Art and Culture:** Integrating poetry into public spaces and transportation systems to promote creativity and cultural enrichment. ## Related on Trend Hunter - [Poetry-Inspired Retail Activations](https://www.trendhunter.com/trends/the-poetry-pharmacy.md) - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md) - [Space-Traveling Poetic Campaigns](https://www.trendhunter.com/trends/message-in-a-bottle-1.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [AI-Powered Poem Booths](https://www.trendhunter.com/trends/poem-booth.md) - [Repurposed Waste Transit Tiles](https://www.trendhunter.com/trends/jeffrey-miller.md) - [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md) - [Unique Urban Event Hires](https://www.trendhunter.com/trends/private-hire.md) - [Alcohol-Free Underground Campaigns](https://www.trendhunter.com/trends/bakerl00.md)