# Transgender Fashion Marketing & Other Stories' Fall Fashion Campaign Encourages Gender Inclusion By Jana Pijak | Published 2015-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/transgender-fashion References: [mashable](http://mashable.com/2015/08/14/and-other-stories-transgender-models/?utm_cid=mash-com-Tw-main-link) & [papermag](http://www.papermag.com/2015/08/hm_other_stories_transgender_campaign_hari_nef.php) H & M sister brand & Other Stories makes a bold statement with its latest campaign, a fashion ad that endorses honest beauty ideals. Showing a heightened awareness of gender inclusion, that company aims to make its consumers think before they purchase a product. In addition to offering [gender-neutral fall fashions](https://www.trendhunter.com/trends/sujitha-shivajothi), & Other Stories proves that individuality and self-expression should be encouraged rather than suppressed and invites other fast fashion labels to be more inclusive of all genders. Following in the footsteps of heritage retailer [Selfridges](https://www.trendhunter.com/trends/droplet-and-paris-saintgermain) -- a brand that opened multiple levels of gender-neutral shopping space -- & Other Stories encourages its younger demographic to practice acceptance while celebrating the unique beauty of transgender individuals. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Gender-inclusive Fashion:** & Other Stories' latest campaign endorses honest beauty ideals and aims to encourage gender inclusion in the fashion industry. - **Transgender Visibility in Marketing:** & Other Stories campaign celebrates the unique beauty of transgender individuals, indicating potential for greater visibility and representation in marketing. - **Individuality and Self-expression in Fashion:** & Other Stories' gender-neutral fashion offers consumers an opportunity to express their individuality and encourages the wider fashion industry to embrace self-expression. ### Where This Applies - **Fashion Industry:** & Other Stories is encouraging the fashion industry to embrace gender inclusion and celebrate individuality and self-expression. - **Marketing Industry:** Transgender visibility in marketing campaigns presents new opportunities for brands to promote diversity and inclusion. - **Retail Industry:** Increasing acceptance of gender-neutral and individualistic fashion offers retailers opportunities to cater to new markets and demographics. ## Related on Trend Hunter - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Inclusive Retailer-Backed Films](https://www.trendhunter.com/trends/sephora-beauty-belonging.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md)